The Words We Choose

How to answer the single most important question in business and life Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds. Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less. Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals. Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will: give you confidence you never had before to lead into a bold new future make your employees more innovative and creative reveal revenue streams you never knew existed give your employees a newfound sense of purpose that motivates them to contribute at a higher level and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

From the authors who created the One Word movement, impacting schools, businesses, and sports teams around the world, comes a charming fable that can be read and shared by everyone. If you could choose only one word to help you have your best year ever, what would it be? Love? Fun? Believe? Brave? It’s prob­ably different for everyone. How you find your word is just as important as the word itself. And once you know your word, what do you do with it? In One Word for Kids, bestselling author Jon Gordon—along with coauthors Dan Britton and Jimmy Page—asks these questions to children and adults of all ages, teaching an important life lesson in the process. This engaging, fully illustrated fable follows Stevie, a young boy falling asleep on the first day of school. His teacher gives the class an assignment: to find the one word that will help them have their best year ever. To discover their one word, they must look inside themselves, look up, and look out. At home, Stevie is upset be­cause he can’t find his word. After his dad offers some helpful advice, Stevie excitedly begins the quest for his word. His search helps him discover a lot about himself, what he loves, and what is important to him. An easy read with a powerful message, One Word for Kids appeals to readers of all ages and is an ideal entry point into discussing a valuable lesson in a fun and engaging way.

A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.

A cautionary but optimistic book about the world’s changing climate and the fate of humanity, from Christiana Figueres and Tom Rivett-Carnac—who led negotiations for the United Nations during the historic Paris Agreement of 2015. The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris Agreement’s climate targets. In the other, they lay out what it will be like to live in a regenerative world that has net-zero emissions. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can, and must, do to fend off disaster.

Hundreds of thousands of teachers have used this highly practical guide to help K–12 students enlarge their vocabulary and get involved in noticing, understanding, and using new words. Grounded in research, the book explains how to select words for instruction, introduce their meanings, and create engaging learning activities that promote both word knowledge and reading comprehension. The authors are trusted experts who draw on extensive experience in diverse classrooms and schools. Sample lessons and vignettes, children's literature suggestions, "Your Turn" learning activities, and a Study Guide for teachers enhance the book's utility as a classroom resource, professional development tool, or course text. The Study Guide can also be downloaded and printed for ease of use (www.guilford.com/beck-studyguide). New to This Edition *Reflects over a decade of advances in research-based vocabulary instruction. *Chapters on vocabulary and writing; assessment; and differentiating instruction for struggling readers and English language learners, including coverage of response to intervention (RTI). *Expanded discussions of content-area vocabulary and multiple-meaning words. *Many additional examples showing what robust instruction looks like in action. *Appendix with a useful menu of instructional activities. See also the authors' Creating Robust Vocabulary: Frequently Asked Questions and Extended Examples, which includes specific instructional sequences for different grade ranges, as well as Making Sense of Phonics, Second Edition: The Hows and Whys, by Isabel L. Beck and Mark E. Beck, an invaluable resource for K–3.

In this rhyming story, Kiara learns how to keep going even when things get too hard. Through colorful illustrations and rhythmic rhymes, Kiara reflects on her mistakes and realizes that mistakes help her grow. Instead of avoiding them, she learns from them so she can improve. Do you want your child to learn about perseverance and diligence? Your child will learn how easy it is to get back up after failing. "I Choose to Try Again" is a story with social emotional learning (SEL) in mind. It has been praised by teachers and therapists worldwide. This story told from Kiara's point of view will help open your child's mind to what it feels like to fail, and then try again. Kiara will teach your child how to be mentally strong. With Kiara in real life examples, your child will learn to develop their understanding of their own emotions. Throughout the story, Kiara will show you what perseverance looks like. Teacher and Therapist Toolbox: I Choose is an empowering series curated to empower young children to become aware of big emotions. A new book series developed in tandem with teachers and therapists to help children cope with a range of emotions and teach them that they indeed hold the power to choose their actions and reactions. Try not to say 'never.'. That brainwashes you to fail. It means that you won't have the chance To raise the victory sail. "I Choose to Try Again" was developed alongside counselors and parents to be used as a resource in a social emotional curriculum.

Most of us feel overwhelmed at the idea of embarking on a grand plan for spiritual formation. As much as we'd like to, it just hasn't happened yet. Enter My One Word--an easy and surprisingly powerful practice that will allow God to form your character at a deep, sustainable level with just one word. The concept of My One Word is simple: swap the long list of resolutions for a single word that represents what you most hope God will do in you, and let it become the lens through which you examine your heart and life for an entire year. As you focus on your word, you position yourself for God to form your character at a deep, sustainable level. Join author Mike Ashcraft, who has led his congregation through the My One Word practice for more than five years, and Proverbs 31 Ministries author and speaker Rachel Olsen, who has lived the practice, as they share their insightful and good-humored approach to personal improvement. The stories of growth and change throughout My One Word will: Give you encouragement to discern one word to focus on Deepen your relationship with God Help you make changes that last Are you ready to embrace the life-changing power of My One Word? Let Mike and Rachel be your guides along the way. Praise for My One Word: "You are only one decision away from a totally different life. One change in spiritual disciplines can open up new dimensions of grace and power. Use My One Word to stop repeating the past and start creating the future." --Mark Batterson, author of New York Times bestseller The Circle Maker; lead pastor of National Community Church "My One Word is a lens that can change every area of your life. This is more than a to-do list and more than a New Year's resolution--this can be a lifestyle with pretty dramatic results." --Kyle Idleman, author of Not A Fan and When Your Way Isn't Working; teaching pastor of Southeast Christian Church

Joseph Telushkin is renowned for his warmth, his erudition, and his richly anecdotal insights, and in Words That Hurt, Words That Heal he focuses these gifts on the words we use in public and in private, revealing their tremendous power to shape relationships. With wit and wide-ranging intelligence, Rabbi Telushkin explains the harm in spreading gossip, rumors, or others' secrets, and how unfair anger, excessive criticism, or lying undermines true communication. By sensitizing us to subtleties of speech we may never have considered before, he shows us how to turn every exchange into an opportunity. Remarkable for its clarity and practicality, Words That Hurt, Words That Heal illuminates the powerful effects we create by what we say and how we say it.

This book examines how to clearly communicate with young children in order to create a healthy, quality learning environment.