The Womans Magazine

This book integrates new material, using sources from the eighteenth and nineteenth century periodical press, research with contemporary readers, the authors' critical reading of past and present magazines, and a clear discussion of theoretical approaches from literary criticism. The development of the genre, and its part in the historical process of forging modern definitions of gender, class and race are analysed through critical readings and a discussion of readers' negotiations with the contradictory pleasures of the magazine, and its constricting ideal of femininity.

Like the corset, the women's magazines which emerged in the nineteenth century produced a `natural' idea of femininity: the domestic wife; the fashionable woman; the romancing and desirable girl. Their legacy, from agony aunts to fashion plates, are easily traced in their modern counterparts. But do these magazines and their promises empower or disempower their readers? A Magazine of Her Own? is a lively and revealing exploration of this immensely popular form from its beginnings. In fascinating detail Margaret Beetham investigates the desires, images and interpretations of femininity posed by a medium whose readership was and still is almost exclusively female. A Magazine of Her Own is at once a chronological tracing of the history, a collection of intriguing case studies and an intervention into recent debates about gender and sexuality in popular reading. It is a book which anyone who is interested in the unique, influential world of the woman's magazine - students, scholars and general readers alike - will want to read

Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.

This book integrates new material, using sources from the eighteenth and nineteenth century periodical press, research with contemporary readers, the authors' critical reading of past and present magazines, and a clear discussion of theoretical approaches from literary criticism. The development of the genre, and its part in the historical process of forging modern definitions of gender, class and race are analysed through critical readings and a discussion of readers' negotiations with the contradictory pleasures of the magazine, and its constricting ideal of femininity.

This book focuses on women's magazines, on how they are read and the role they play in their readers' lives.

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.