The Use Of Foreign Languages And Materials In Advertising
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Author | : Jean J. Boddewyn |
Publisher | : |
Total Pages | : 28 |
Release | : 1978 |
Genre | : Advertising laws |
ISBN | : |
Download The Use of Foreign Languages and Materials in Advertising Book in PDF, Epub and Kindle
Author | : Jos Hornikx |
Publisher | : Springer Nature |
Total Pages | : 263 |
Release | : 2019-12-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 3030316912 |
Download Foreign Languages in Advertising Book in PDF, Epub and Kindle
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author | : Jean Jules Boddewyn |
Publisher | : |
Total Pages | : 88 |
Release | : 1985 |
Genre | : Advertising laws |
ISBN | : |
Download Foreign Languages, Materials, Trade and Investment in Advertising Book in PDF, Epub and Kindle
Author | : Epure, Manuela |
Publisher | : IGI Global |
Total Pages | : 359 |
Release | : 2018-09-28 |
Genre | : Business & Economics |
ISBN | : 1522557792 |
Download The Role of Language and Symbols in Promotional Strategies and Marketing Schemes Book in PDF, Epub and Kindle
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author | : H. Kelly-Holmes |
Publisher | : Springer |
Total Pages | : 221 |
Release | : 2016-01-11 |
Genre | : Business & Economics |
ISBN | : 0230503012 |
Download Advertising as Multilingual Communication Book in PDF, Epub and Kindle
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author | : Barbara Mueller |
Publisher | : Peter Lang |
Total Pages | : 382 |
Release | : 2011 |
Genre | : Advertising |
ISBN | : 9781433103841 |
Download Dynamics of International Advertising Book in PDF, Epub and Kindle
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Author | : Harald Haarmann |
Publisher | : Walter de Gruyter |
Total Pages | : 309 |
Release | : 2011-09-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110868393 |
Download Symbolic Values of Foreign Language Use Book in PDF, Epub and Kindle
CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Author | : |
Publisher | : |
Total Pages | : 192 |
Release | : 1996 |
Genre | : Administrative law |
ISBN | : |
Download The Code of Federal Regulations of the United States of America Book in PDF, Epub and Kindle
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author | : Jean J. Boddewyn |
Publisher | : |
Total Pages | : 86 |
Release | : 1985 |
Genre | : Advertising |
ISBN | : |
Download Foreign Language, Materials, Trade and Investment in Advertising Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 804 |
Release | : 2017 |
Genre | : Administrative law |
ISBN | : |
Download Code of Federal Regulations Book in PDF, Epub and Kindle
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.