Playing to Win

Playing to Win
Author: Alan G. Lafley
Publisher: Harvard Business Press
Total Pages: 274
Release: 2013
Genre: Business & Economics
ISBN: 142218739X


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Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Sales / Money / Marketing

Sales / Money / Marketing
Author: Ace Mccloud
Publisher: Createspace Independent Publishing Platform
Total Pages: 270
Release: 2016-11-18
Genre:
ISBN: 9781540478382


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Are you tired of low sales and small paychecks? Want to make more money? Would you like big profits from your marketing? 3 Books in 1: An unbeatable combination of the best sales strategies, incredible ways to make money and brilliant marketing tactics! Whether you want to (1) discover the world's best sales techniques, (2) learn how to easily make more money, or (3) become a pro marketer, this book will teach you everything you need to know. Become a star closer and start making some real money! Sales can be fun! Instead of "selling," you'll find ways to connect with your customers on their level and give them what they want. Leave outmoded methods behind and learn to tap into your customers' deepest desires. Grasp the keys to dissolving sales resistance so you can hear that sweet "Yes!" What Will You Discover About Sales? How to utilize trends to your advantage. How to ask the right questions to get the right results. How to utilize social media marketing to increase your sales. How to use body language and mirroring to maximize your sales potential. How to establish a trusting and lasting relationships with your customers. How to market your product for maximum effectiveness. How to turn rejection into reward. how to develop a sales plan that gets results. How to easily close more sales. Get the money you deserve! Overcome common barriers to financial success and maximize the money you have. Discover practical ideas, strategies, and lifestyle choices you can easily apply to bring more money into your life! What Will You Discover About Money? How to wire your brain for financial success. The best habits for increasing wealth. The best ways to grow your income. Money making strategies used by the best in the world. How to set financial goals the right way. Money-making business ideas. Smart ways to invest your money. How to stay motivated to bring your money-making ideas to fruition. How to create a money-making action plan that works. Get stellar results from your marketing efforts! Profit from more than 100 powerful tactics, ideas and strategies for successful marketing. Discover how big companies successfully brand and market their products, then apply their strategies to your own business. What Will You Learn About Marketing? The best marketing strategies that give great results. How to utilize social media to promote yourself and make money. The best ways to promote your business. How to identify and target your ideal customers. The most effective ways to advertise your business. Step-by-step instructions for building your own personalized marketing strategy plan. Sales strategies for capitalizing on your marketing success. The primary key to successful branding. Marketing strategies used by the best in the world to dominate. Increase your sales, make more money and master marketing! Be the star closer and start making some real money: Buy It Now!

Winning the Profit Game: Smarter Pricing, Smarter Branding

Winning the Profit Game: Smarter Pricing, Smarter Branding
Author: Robert G. Docters
Publisher: McGraw Hill Professional
Total Pages: 337
Release: 2004-01-21
Genre: Business & Economics
ISBN: 0071458433


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How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide

The World's Best Sales Book

The World's Best Sales Book
Author: Andrew Wood
Publisher:
Total Pages: 564
Release: 2019-05-28
Genre:
ISBN: 9781070630847


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There is nothing more important to your business, career and, indeed, survival, than to make your sales effort astonishingly more effective than any of your competitors. Read and watch your sales performance soar. These innovative strategies will turn an ordinary business into an extraordinary business and immunize you from recession. More than 528 stimulating pages are jam-packed with powerful ideas, tactics and strategies to quickly and ethically double, even triple, your sales! Chock full of real life examples suitable for adaptation to any business, you'll find it a fast, easy read that's fun, entertaining, practical and PROVEN. You'll get inside secrets from a battle-tested sales & marketing legend, Andrew Wood, along with a bulletproof blueprint to immunize you from recession. The World's Best Sales Book is the most comprehensive, entertaining and practical book ever written on how to quickly and dramatically increase your sales and profits! In the World's Best Sales Book, You Will Discover how even a small change in how you answer the phone or handle an objection can have a major IMPACT ON YOUR SALES SUCCESS! For example: Inside Sales Secrets from Hollywood That Will Out Sell Every Other Method by 330%! The Incredible Two-Second Sales-Presentation Power Test Stephen King's Astonishingly Secret to Creating Stories (Presentations) That Sell! The Fine and Profitable Art of Painting with Words so Every Prospect Gets the Message How to Create A Sales Experience That's So Enjoyable Price Doesn't matter! Plus You'll Learn: The Secrets to Turning Lost Sales into Serious Cash, by Using the Power of Physic Debt! Converting Shop Around Prospects to Loyal Customers in Seconds, Without Discounting Developing Instant Credibility Using the Power of the Damaging OmissionInstant rapport with every prospect massively increasing your sales potential Painless prospecting, attracting a constant and automated, RIVER of qualified leads! Selling to salesmen, skeptics and other tough cookies Presenting so the prospect NEVER, ever says, I have to think about it! And You'll Also Learn: Disarming every objection! \Tripling the value of every sale with a single sentence! Staying motivated even on MondaysBreaking mental barriers for record salesDestroying The Price Is Too High and Other Money Objections! Guaranteed referrals from every sale!Turning suspects into sales even if they walk in because they're LOST! Hundreds of proven, qualifying, presenting, closing and objection scripts! The relentless follow up campaign that takes less than a minute to execute! Why 98% of all retail sales, are killed in just four words! Why raising your price often brings sales success - strange but true! The world's best, battle tested closing techniques, revisited refined and re-charged! Techniques for breaking out of the sales-resistanceHow to get 48 hours out of every sales day Why switching for job descriptions to positions agreements can triple your team's sales performance overnightKilling your competition professionally with cunningly clever innuendo Plus Much, Much More! The World's Best Sales Book is the Most Comprehensive, Entertaining and Practical Book Ever Written on How to Quickly and Dramatically Increase Your Sales and Profits! It doesn't matter whether you sell memberships or cars, real estate or software, professional services or cosmetic dentistry, the strategies in this book WILL increase your income rapidly. Buy it for yourself, buy it for your staff, buy it for your partners, but buy it NOW!

Sales

Sales
Author: Ace McCloud
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2015-03
Genre:
ISBN: 9781508682660


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Are you tired of low sales and small paychecks? Do you wish you had more control over your life? Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know. Stop the pain from lost sales and prevent missed business opportunities from plaguing your career and your business! All you need to do is to learn how to develop a great sales strategy. With the right plan of action, you can be the star salesperson month after month. A career in sales is so much more fun when you are winning, helping your customers the right way and making lots of money while doing that. With the right knowledge, you can bypass outdated, aggressive sales tactics and instead learn how to tap into your customers' deepest desires, which almost guarantees a sale! Instead of "selling," you'll find ways to connect with your customers and give them what they want. You'll learn the best sales techniques developed over the last one hundred years. I have had a 20-year career in the sales industry and have learned many great secrets to sales success from some of the biggest corporations in the world. I'll arm you with the best and most updated knowledge about sales and marketing. Today's consumers are smarter, so I will show you how to connect with them on their level. The average consumer is constantly bombarded with sales pitches and advertising and the competition is tougher than ever. This means today's consumers are primed to say no almost constantly! The tactics in this book will help you overcome rejection and get to that yes! With a customer-focused approach, you'll learn how to find that sales sweet spot and begin to grow your customer base. Are you ready to earn insane profits and skyrocket your sales? In this book I offer you decades-worth of experience and pro sales methods that actually work! Would you like to be seen as a successful professional with lots of happy customers? If so, keep on reading! What Will You Learn About Sales? How to Utilize Trends To Your Advantage. How to Ask the Right Questions to Get the Right Results. How to Utilize Social Media Marketing To Increase Your Sales. How to Use Body Language and Mirroring to Maximize Your Sales Potential. How to Establish A Trusting andLasting Relationships with your Customers. You Will Also Discover: How to Market Your Product For Maximum Effectiveness. How to Turn Rejection into Reward. How to Develop A Sales Plan That Gets Results. How to Easily Close More Sales. Say goodbye to low sales forever! Be the star closer and start making some real money: Buy It Now!

How to Sell at Margins Higher Than Your Competitors

How to Sell at Margins Higher Than Your Competitors
Author: Lawrence L. Steinmetz
Publisher: John Wiley & Sons
Total Pages: 274
Release: 2010-12-23
Genre: Business & Economics
ISBN: 1118040619


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Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.

Honesty Sells

Honesty Sells
Author: Steven Gaffney
Publisher: John Wiley & Sons
Total Pages: 167
Release: 2009-04-08
Genre: Business & Economics
ISBN: 0470473878


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Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition... PRAISE FOR HONESTY SELLS "I've been in the field of sales leadership for twenty-four years with a major organization. I've recruited, trained, and developed thousands of salespeople over those years. Where has this book been? It should be a must-read for every new salesperson. This is a simple topic that isn't easy to execute day to day. Honesty Sells helps you change your mental map about how to approach business and relationships. Do the right thing....always!" —Scott DiGiammarino, Group Vice President, Ameriprise Financial "Honesty Sells has already made a huge impact in my business and it's a keeper. I recommend it for any business CEO trying to maximize and keep their profits." —Richard Strauss, President, Strauss Radio Strategies, Inc. "Honesty Sells is not just a book for salespeople. As a public relations professional, Gaffney and Francis's solid principles and coaching have helped me to develop and maintain relationships that are key to the success of my business." —Avery Mann, Director of Media & Public Relations, FOX TV's America's Most Wanted "Literally thirty minutes after absorbing their sales advice, I was on the phone applying concepts and strategies that enabled me to effectively move forward a deal accounting for 57 percent of my quota for the entire sales quarter. Here's the best part: this was during my first month on the job." —Raj Shahani, Yahoo! "Thank you so much for the inspiration. Your selling techniques were just the shot in the arm that this old veteran really needed. I have four new clients in just a week's time! Hip hip hooray!!" —Nancy Daniels, Regional Director, HelmsBriscoe "A top-notch sales pro who knows how to make progress in a difficult market. Bad economy. Government sales. Makes no difference—the job gets done." —Paul Lemberg, Lemberg and Associates "In addition to the practical and proven tips and techniques, this advice is based on extensive sales research and investigation with respect to what produces results. All the 'out of the box' suggestions are attention-getting but also get results!" —Janet Armstrong, Director, Management Consulting, Ajilon Consulting

Be the Best Affiliate: Essential Guide To Affiliate Profits

Be the Best Affiliate: Essential Guide To Affiliate Profits
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
Total Pages: 153
Release:
Genre: Business & Economics
ISBN:


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Introducing "Be the Best Affiliate: Essential Guide To Affiliate Profits," your ultimate roadmap to unlocking the incredible potential of affiliate marketing. If you've ever dreamed of turning your online presence into a profitable venture, this book is your key to success. Affiliate marketing doesn't have to be a mystery. With our comprehensive guide, you'll gain the knowledge, strategies, and tactics needed to become a top-tier affiliate marketer. Whether you're a seasoned pro looking to boost your earnings or a beginner taking your first steps, this book is your indispensable companion. Inside, you'll discover the secrets of creating engaging content, driving targeted traffic, and choosing the right affiliate programs. You'll master the art of building trust with your audience, maintaining ethical standards, and measuring your success. We'll show you how to navigate the complex world of SEO, social media, and email marketing. Plus, you'll learn how to negotiate better commission rates, diversify your income sources, and stay updated with the latest industry trends. Don't miss out on the opportunity to elevate your affiliate marketing game. "Be the Best Affiliate" is the guide you need to transform your online presence into a thriving affiliate business. Start your journey to affiliate profits today!