The Stopwatch

Franklin gets a stopwatch and starts timing everything.

A touching portrayal of the loss of a grandparent. “When summer started, I got Grampa’s stopwatch,” a small child says. “I don’t want his stopwatch. I want him.” Grampa used to time everything. A race to the end of the street and back: 24 seconds. Eating bubblegum ice cream: 1 minute, 58 seconds. But now, Grampa’s gone. “There are no more Grampa minutes, Grampa seconds,” the child says. “Time just stops.” But as time goes on, the stopwatch becomes a cherished symbol of remembrance, and the child uses it to carry on Grampa’s favorite pastimes and traditions. A treasured ritual from the past can sometimes offer the perfect bridge to the future.

How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all. For today’s savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America’s top brands put the concept of Stopwatch Marketing to work for them. You’ll learn how: Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour. Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users’ 50-second search pattern. Whole Foods reinvented the supermarket shopping experience to slow down their customers’ clocks. Microsoft exploits shoppers’ reluctance to spend time researching alternatives to their Office software. Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them.Stopwatch Marketing shows how to do just that and increase your bottom line as a result.

When the Goblins discover a stopwatch that can freeze people in time, they find they can cause all sorts of mischief in Toy Town. Luckily, Noddy finds out about their plans. But can he stop them?

A clear and easy to follow textbook including material on forces, machines, motion, properties of matter, electronics and energy, problem-solving investigations and practice in experimental design.

This book of a nature study series explains each stage of a chicken's life with large colour photographs to supplement the text. The topic is explained in simple language with bold headings for very young readers and more detailed information for slightly older readers.

Tom times everything with his new stopwatch, including a fight with his sister.

Tom times everything with his new stopwatch, including the time it takes to retrieve the watch after his sister steals it.

An exceptionally accessible, accurate and non-technical introduction to the core concepts of quantum mechanics.

Using everyday language, spatial concepts, visualizations and his renowned "Feynman diagrams," the author clearly and humorously communicates the substance and spirit of QED (quantum electodynamics).