The Rhetoric Of Food Narratives

"Although food takes up such a large portion of daily life, its critical interrogation is a field of study that demands greater exploration, particularly given the current cultural moment that is beginning to recognize that ignoring our relationship to food has significant and deleterious effects on our health, economy, and environment. Even though there is some acknowledgment of the power of food to send messages, it is the narrative qualities--captured in discourse and behavior--that contributes to its meaning making, thus persuasive, properties. The stories we associate with food and food ways become food narratives, as they are converted through discourse and behavior into what Roland Barthes calls cultural myth. Informed by cultural and critical theories, food narratives as they are connected to narrative, performative language, and ideology become part of the rhetorical situation. Based on Kenneth Burke's conceptualization of rhetoric as an imbricated equation that includes meaning making, persuasion, identification, and consubstantiation, I argue that food narratives function as a rhetorical force used by "human agents to persuade other human agents into action" (Rhetoric 41) and that this persuasion occurs ideologically without public awareness. Finally, this lack of awareness results in non-reflective engagement with food and food ways that can become an opening for consumer manipulation. Opportunities for the rhetorical manipulation of food narratives occur in many cultural contexts, but specifically, this study examines the following areas: cooking shows that maintain and perpetuate food narratives that result in non-reflective engagement with the practice of cooking; fast food narratives that result in a manipulation of consumers to buy product; and finally, food narratives of politics that result in a manipulation of voters as they disengage with the processes of the election. Each of these contexts illustrates how food narratives are operating as a rhetorical device, ideologically persuading Americans to buy and think in ways that serve political and economic agendas other than their own."--Abstract from author supplied metadata.

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humanse(tm) strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact onour species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetorice(tm)s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

The rhetoric of contemporary food production and consumption with a focus on social boundaries The rhetoric of food is more than just words about food, and food is more than just edible matter. Cookery:Food Rhetorics and Social Production explores how food mediates both rhetorical influence and material life through the overlapping concepts of invention and production. The classical canon of rhetorical invention entails the process of discovering one's persuasive appeals, whereas the contemporary landscape of agricultural production touches virtually everyone on the planet. Together, rhetoric and food shape the boundaries of shared living. The essays in this volume probe the many ways that food informs contemporary social life through its mediation of bodies--human and extra-human alike--in the forms of intoxication, addiction, estrangement, identification, repulsion, and eroticism. Our bodies, in turn, shape the boundaries of food through research, technology, cultural trends, and, of course, by talking about it. Each chapter explores food's persuasive nature through a unique prism that includes intoxication, dirt, "food porn," strange foods, and political "invisibility." In each case readers gain new insights about the relations between rhetorical influence and embodied practice through food. As a whole Cookery articulates new ways of viewing food's powers of persuasion, as well as the inherent role of persuasion in agricultural production. The purpose of Cookery, then, is to demonstrate the deep rhetoricity of our modern industrial food system through critical examinations of concepts, practices, and tendencies endemic to this system. Food has become an essential topic for discussions concerned with the larger social dynamics of production, distribution, access, reception, consumption, influence, and the fraught question of choice. These questions about food and rhetoric are equally questions about the assumptions, values, and practices of contemporary public life.

Essay in the subject Cultural Studies - Near Eastern Studies, , language: English, abstract: This paper deals with the metaphor of food in Diana Abu Jaber's "The Language of Baklava" that reveals aspects of cultural identity and memory through food and metaphor. The analysis of textual representations of food is based on a theoretical framework that includes a cultural anthropological perspective, as well as a rhetorical perspective. Furthermore, textual analysis is used to examine metaphorical and food narratives in the literature. Food is a powerful universal metaphor. It is associated with our senses, health and emotions besides our basic survival. Terry Eagleton states that food as well as literary works are actually a relationship. Furthermore, food is a central motif in cultural life and its metaphorical existence continuously touches on socio-cultural meanings. The metaphorical manifestation of food can extend the interest of the reader of literature to cultural and social interactions laden with food-related meanings. Sidney Mintz argues that consumption is always conditioned by meaning as well as a form of self-identification and communication. In the same vein, Mary Douglas has identified food as a social code. Many voices and theorists from different disciplines have contributed to the cultural studies of food. Thus, this paper will analyse the textual representations of food from the cultural, anthropological, and rhetorical perspective, and how to employ the textual analysis in order to examine the motif of metaphor and food narratives in literature.

This dissertation explores the rhetorical construction of the local food movement through the narrative genre of the food expose. On its face, local food appears to be a grassroots movement, and yet, through an analysis of the tropes used to describe and construct the movement, another story emerges - one intended for elite audiences. Using narrative critique, this project explores both the narratives of local food, as well as the deployment of that narrative into the material world and in the construction of particular identities. Ultimately, I argue that the narratives of local food give the impression that this way of eating and living is for everyone, while simultaneously entrenching an elite position that threatens the movement's ability to forge identification with a wider audience. Thus, this dissertation highlights how considering narratives across texts reveals rhetorical inconsistencies that undermine both the rhetorical and material goals of the local food movement.

Inspired by the need for interpretations and critiques of the varied messages surrounding what and how we eat, Food, Feminisms, Rhetorics collects eighteen essays that demonstrate the importance of food and food-related practices as sites of scholarly study, particularly from feminist rhetorical perspectives. Contributors analyze messages about food and bodies—from what a person watches and reads to where that person shops—taken from sources mundane and literary, personal and cultural. This collection begins with analyses of the historical, cultural, and political implications of cookbooks and recipes; explores definitions of feminist food writing; and ends with a focus on bodies and cultures—both self-representations and representations of others for particular rhetorical purposes. The genres, objects, and practices contributors study are varied—from cookbooks to genre fiction, from blogs to food systems, from product packaging to paintings—but the overall message is the same: food and its associated practices are worthy of scholarly attention.

Southerners love to talk food, quickly revealing likes and dislikes, regional preferences, and their own delicious stories. Because the topic often crosses lines of race, class, gender, and region, food supplies a common fuel to launch discussion. Consuming Identity sifts through the self-definitions, allegiances, and bonds made possible and strengthened through the theme of southern foodways. The book focuses on the role food plays in building identities, accounting for the messages food sends about who we are, how we see ourselves, and how we see others. While many volumes examine southern food, this one is the first to focus on food’s rhetorical qualities and the effect that it can have on culture. The volume examines southern food stories that speak to the identity of the region, explain how food helps to build identities, and explore how it enables cultural exchange. Food acts rhetorically, with what we choose to eat and serve sending distinct messages. It also serves a vital identity-building function, factoring heavily into our memories, narratives, and understanding of who we are. Finally, because food and the tales surrounding it are so important to southerners, the rhetoric of food offers a significant and meaningful way to open up dialogue in the region. By sharing and celebrating both foodways and the food itself, southerners are able to revel in shared histories and traditions. In this way individuals find a common language despite the divisions of race and class that continue to plague the South. The rich subject of southern fare serves up a significant starting point for understanding the powerful rhetorical potential of all food.

The Political Language of Food addresses why the language used in the production, marketing, selling, and consumption of food is inherently political. Food language is rarely neutral and is often strategically vague, which tends to serve the interests of powerful entities.Boerboom and his contributors critique the language of food-based messages and examine how such language—including idioms, tropes, euphemisms, invented terms, etc.—serves to both mislead and obscure relationships between food and the resulting community, health, labor, and environmental impacts. Employing diverse methodologies, the contributors examine on a micro-level the textual and rhetorical elements of food-based language itself. The Political Language of Food is both timely and important and will appeal to scholars of media studies, political communication, and rhetoric.

The rhetorical theory of narrative that emerges from these investigations emphasizes the recursive relationships between authorial agency, textual phenomena, and reader response, even as it remains open to insights from a range of critical approaches - including feminism, psychoanalysis, Bakhtinian linguistics, and cultural studies. The rhetorical criticism Phelan advocates and employs seeks, above all, to attend carefully to the multiple demands of reading sophisticated narrative; for that reason, his rhetorical theory moves less toward predictions about the relationships between techniques, ethics, and ideologies and more toward developing some principles and concepts that allow us to recognize the complex diversity of narrative art.

The Rhetoric of Dystopia develops an idea of “emergent metalepsis” that describes the uncanny moments where fictive texts anticipate material events, blurring the boundary between the storyworld and the world of reception. Christopher Carter treats dystopia as rhetoric that shapes collective identities while speeding across platforms and geopolitical borders, at once critiquing and exemplifying the circulation of power relations through varied modes. This rhetoric features rampant viruses, authoritarian governments, corporate behemoths, corrupt educational and scientific institutions, and brutal policing, sometimes amplifying existing trends and sometimes merely documenting them. From Bong Joon-ho to Reed Morano, Octavia Butler to Richard McGuire, artists proffer arguments whose gravity we often fail to register, thus calling into question the uses of media literacy in an age of looming cataclysm. Carter situates this rhetoric within scholarship on literacy, built environments, border policies, global food production, and the Anthropocene.