The Real Coke The Real Story Floor Display
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Author | : Thomas Oliver |
Publisher | : |
Total Pages | : |
Release | : 1987-12-01 |
Genre | : |
ISBN | : 9780147791542 |
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In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
Author | : Thomas Oliver |
Publisher | : Random House |
Total Pages | : 218 |
Release | : 2013-10-09 |
Genre | : Business & Economics |
ISBN | : 0804151318 |
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“Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.
Author | : Marlon James |
Publisher | : Riverhead Books |
Total Pages | : 706 |
Release | : 2015-09-08 |
Genre | : Fiction |
ISBN | : 1594633940 |
Download A Brief History of Seven Killings Book in PDF, Epub and Kindle
A tale inspired by the 1976 attempted assassination of Bob Marley spans decades and continents to explore the experiences of journalists, drug dealers, killers, and ghosts against a backdrop of social and political turmoil.
Author | : Neville Isdell |
Publisher | : Macmillan + ORM |
Total Pages | : 271 |
Release | : 2011-10-25 |
Genre | : Business & Economics |
ISBN | : 1429988894 |
Download Inside Coca-Cola Book in PDF, Epub and Kindle
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author | : Bartow J. Elmore |
Publisher | : W. W. Norton & Company |
Total Pages | : 455 |
Release | : 2014-11-03 |
Genre | : Business & Economics |
ISBN | : 0393245934 |
Download Citizen Coke: The Making of Coca-Cola Capitalism Book in PDF, Epub and Kindle
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author | : Ujwal Arkalgud |
Publisher | : Lulu.com |
Total Pages | : 204 |
Release | : 2020-01-17 |
Genre | : Business & Economics |
ISBN | : 1684717655 |
Download Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business Book in PDF, Epub and Kindle
Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.
Author | : Christopher R. Fee |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 869 |
Release | : 2019-05-24 |
Genre | : History |
ISBN | : 144085811X |
Download Conspiracies and Conspiracy Theories in American History [2 volumes] Book in PDF, Epub and Kindle
This up-to-date introduction to the complex world of conspiracies and conspiracy theories provides insight into why millions of people are so ready to believe the worst about our political, legal, religious, and financial institutions. Unsupported theories provide simple explanations for catastrophes that are otherwise difficult to understand, from the U.S. Civil War to the Stock Market Crash of 1929 to the terrorist attacks on the World Trade Center in New York. Ideas about shadowy networks that operate behind a cloak of secrecy, including real organizations like the CIA and the Mafia and imagined ones like the Illuminati, additionally provide a way for people to criticize prevailing political and economic arrangements, while for society's disadvantaged and forgotten groups, conspiracy theories make their suffering and alienation comprehensible and provide a focal point for their economic or political frustrations. These volumes detail the highly controversial and influential phenomena of conspiracies and conspiracy theories in American society. Through interpretive essays and factual accounts of various people, organizations, and ideas, the reader will gain a much greater appreciation for a set of beliefs about political scheming, covert intelligence gathering, and criminal rings that has held its grip on the minds of millions of American citizens and encouraged them to believe that the conspiracies may run deeper, and with a global reach.
Author | : Luke Owen Pike |
Publisher | : |
Total Pages | : 456 |
Release | : 1894 |
Genre | : Constitutional history |
ISBN | : |
Download A Constitutional History of the House of Lords, from Original Sources Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 726 |
Release | : 1900 |
Genre | : Machinists |
ISBN | : |
Download American Machinist Book in PDF, Epub and Kindle
Author | : Guildhall Library (London, England) |
Publisher | : |
Total Pages | : 452 |
Release | : 1868 |
Genre | : Art |
ISBN | : |
Download Catalogue of Sculpture, Paintings, Engravings, and Other Works of Art Belonging to the Corporation Book in PDF, Epub and Kindle