The Public Services And The Socio Economic Development Of Nigeria

Research outcomes or findings are regarded in developed nations as important in expanding existing knowledge on any phenomenon in the society. This is because it fosters growth of logical reasoning and it is crucial for socio-economic progress of the society. Findings from the study showed that the Nigerian government does not appreciate the importance of research outcomes or finding that is why the public sector is backward in terms of socio-economic development due to neglect of the research component in the economy; some of the importance of research findings include: The current status of research in the country is not encouraging to foster socio-economic development because Research and its findings as a tool for socio-economic development has not been properly put into use or applied appropriately; among the challenges besetting utilization and application of research findings are: lack of implementation of research findings, lack of reliable and valid data, secrecy and inadequate funding from both government and nongovernmental organizations. A content analysis and a descriptive research technique was employed for obtaining data through the use of secondary sources; e.g. reviewing of existing literature on the topic under investigation; the paper recommends that research should be adequately funded by the government with the support of the private sector, Research findings should be given priority and must be fully utilized and applied in policy formulation and implementation to achieve desired socio - economic growth and development and that: Research findings should be made available to the public for use in solving the human problems.

This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In this remarkable study, Emmanuel C. Alozie has attempted to explore the role of advertising in the national and economic development of Nigeria. Examining this role through a combination of quantitative content analysis and critical cultural methods, he has pursued a number of basic research questions. For example, one question asks: what proportion of the advertisements in Nigerian mass media is directed to business entities as opposed to ordinary consumers? The answer he provides presents an interesting perspective on advertising's role. His research also found that most ads were product related, and less than a third of the ads were related to service, one indication of the relative underdevelopment of the economy. Ads also promoted largely nonessential products and services to the tune of 65 per cent. developing country like Nigeria, the multitiered government agencies would provide a major share of the media advertising. In reality, only a tiny proportion (about 5 per cent) actually came from government sources, the rest of the advertising was provided by the national and multinational corporations. Alozie also found that Nigerian sponsors tend to promote goods of foreign origin over those of Nigerian derivative. Overall, he found that less than half the products and services advertised (42 per cent) were of Nigerian origin, with much of the products nonessential in nature. Advertising messages with embedded appeals have the potential of manipulating consumers, and promoting unproductive consumption habits among consumers in a situation of scarcity. Therefore, the appeals that are used in the advertising content become an important issue in a developing nation like Nigeria. Alozie did not find extensive use of the image, youth and sex appeals in the ads so prevalent in the West, even though some of these appeals were found to have crept into the content. primary selling point. In addition, emphasis was on savings, family and safety for products regardless of whether the ads featured high involvement or low involvement products and services. For decades, policy makers in the developing world have debated the need for using mass media for human-resource moralization by emphasizing developmental themes. To what extent Nigerian ads contain developmental themes is a question Alozie explores. He finds that some ads do contain developmental themes, such as, savings, self-development, modernization, investment, hard work, competition, etc. These themes, however, appear rather infrequently. Financial institutions emphasize developmental themes, while manufacturing enterprises do not. The author underscores the need for the government to encourage private and public corporations to include developmental themes in their advertising messages to promote individual as well as communal or collective interests. messages, the author draws some broad conclusions that provide significant insight into Nigeria's prevailing advertising scene. For example, he concludes that the degree of information on products and services available in the country is inadequate because of low-level advertising. Even though developmental themes are employed in advertising messages, the sparcity of their use is not likely to promote national development. Broadcast advertisements are more democratic than those in the print media primarily because they promote products and services more affordable to the average consumer. In general, consumer products advertised in Nigeria are frequently of foreign origin and, therefore, they are targeted to the elite who can afford the expensive nonessential products. The author recognizes the value and need for advertising that can disseminate not only beneficial information about products and services, but can also serve as an effective tool in government's hands to promote information on significant social and developmental issues and policies that will affect the public. scholars and researchers have contributed to the sizeable existing literature on development, few have examined advertising as a meaningful means of communication for developmental messages and values. Through his study, Alozie has attempted to fill this void. Students and scholars with an interest in the media of developing nations will find the articulation of the various theories concerning socio-economic development quite stimulating. But more importantly, by answering a range of significant questions about the nature and types of advertising messages published or aired in the Nigerian mass media, discussing what themes and values they contain, and how relevant they are or influence the developmental goals of the nation, the author offers a study that is useful, insightful and rewarding.

National Ambition: Reconstructing Nigeria, leverages on the example and experience of Nigeria - a sub-Saharan African Country in West Africa - to discuss National Ambition within the context of national social and economic aspirations, and the impact of corruption on governance, development and peace. The book uses credible sources of information from secondary research to offer a reasoned perspective on core issues and contains concrete pragmatic and common-sense proposals and models that Nigeria and other developing countries especially in Africa can adapt to their environment in the short to long term to improve conditions. It addresses issues on Global Justice and the intersections with Sustainable Development Goals - the responsibility of the global community in improving collaboration and cooperation among nations; creating opportunities for local people; reducing inequality and inequity within countries; promoting greater inclusion and interconnection among diverse peoples; and investing in people to strengthen communities and individuals to fully unleashed human potential for a much better world. The book is compelling with positive, progressive and positive-sum messages. It has been written in a way that is simple to read and easy to understand for a wider audience. Sadly, many people become rich by creating problems. It should be the other way round, solving problems. Grand corruption resulting in 'state capture' increases the vulnerability of citizens and inflicts the most pain on the population. Corruption is the single most important threat to Domestic Policies in Nigeria. It distorts the evidence base and misinforms legislations, policies, regulations, programmes, projects and the activities that drive them. It compromises the impact of social interventions; confusing markets; and business environment. It weakens social, economic, political and environmental systems and leaves Nigerians and Nigeria weak. Corruption is the Master Problem, fuelled by excessive greed, patronage and loyalty networks operating at the expense of national interest. This book proposes the Triple Lock against corruption, contributing new perspectives to addressing fundamental structural deficits that provide the incentives, motivations and opportunities to express corrupt behaviour. Nigeria requires a systematic, holistic and integrated approach to radically reduce the corruption burden that drags Nigeria back. With a large population of young people and huge natural capital, Nigeria potentially has unique assets and opportunities to build a fairer and more progressive country and to tap into the hardwork, ingenuity and resilience of its diverse population. But Nigeria will have to work differently to realise THE FULL POTENTIAL for which it is capable. Working differently would mean unlocking value chains currently locked-in in all the sectors of the Nigerian economy, to improve quality and drive demand and supply of locally made goods and services; promoting enterprise; creating decent jobs; pursuing progressive taxation policies; and building a self-sustaining country that can pay its way and voice its own worldview. The possibilities are enormous, but first, Nigeria needs a smarter government and governance intelligence that knows every Nigerian to invest in them as most important assets; drive efficiency and innovation; operating transparent and accountable systems; joining up government and reducing silo-vertical working that promotes opacities; removing bottlenecks that stifle creativity and ideas to markets; reducing inequalities and inequities; ensuring social justice and solidarity; and enabling the best of Nigeria to emerge and to altogether, thrive. This is the big challenge right now, to define the future!