The Power Of Promotional Groups
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Author | : Karen S Wiesner |
Publisher | : Lulu.com |
Total Pages | : 220 |
Release | : 2012-10-23 |
Genre | : Reference |
ISBN | : 1300334320 |
Download The Power of Promotional Groups Book in PDF, Epub and Kindle
Successful authors have two things in common: Their marketing is focused and long term, and they have an irresistible lure. So how do authors get their books into the hands of readers all year round without breaking the bank? This book teaches authors how to jumpstart their careers by advertising in long-term, affordable ways within the safety and strength of a promotional group. These groups of authors accomplish together what few can do alone: they share the cost of long-term promotion and market their releases individually and as a group. No other book currently on the market comprehensively explains how authors can set up a promotion-specific group. The innovative plans for group and individual promotion included are both flexible and affordable for nearly any budget. Promotional groups offer authors the means to gain focused, irresistible promotion--indefinitely!
Author | : |
Publisher | : |
Total Pages | : 296 |
Release | : 1956 |
Genre | : Rural electrification |
ISBN | : |
Download Rural Lines Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 311 |
Release | : 2010 |
Genre | : |
ISBN | : |
Download The Massachusetts register Book in PDF, Epub and Kindle
Author | : |
Publisher | : |
Total Pages | : 90 |
Release | : 2010 |
Genre | : |
ISBN | : |
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Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author | : |
Publisher | : |
Total Pages | : 90 |
Release | : 2012 |
Genre | : Administrative law |
ISBN | : |
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Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author | : |
Publisher | : |
Total Pages | : 108 |
Release | : 2016 |
Genre | : Administrative law |
ISBN | : |
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Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2016.
Author | : |
Publisher | : |
Total Pages | : 112 |
Release | : 2016 |
Genre | : |
ISBN | : |
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Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author | : Sarah Turnbull |
Publisher | : Taylor & Francis |
Total Pages | : 84 |
Release | : 2022-04-19 |
Genre | : Business & Economics |
ISBN | : 1000609618 |
Download Absolute Essentials of Advertising Book in PDF, Epub and Kindle
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Author | : Dr. Chris Hackley |
Publisher | : SAGE |
Total Pages | : 273 |
Release | : 2005-01-26 |
Genre | : Business & Economics |
ISBN | : 1848600526 |
Download Advertising and Promotion Book in PDF, Epub and Kindle
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.
Author | : United States. Department of Agriculture. Economic Research Service. Marketing Economics Division |
Publisher | : |
Total Pages | : 408 |
Release | : 1966 |
Genre | : Farm produce |
ISBN | : |
Download Agricultural Markets in Change Book in PDF, Epub and Kindle