The Poster Art Of Amcassandre

Poster and theatre designer, lithographer, painter and creator of typefaces, Cassandre, one of the greatest commercial artists of this century, was born in the Ukraine in 1901 and lived for almost 80 years. A friend of Balthus and De Chirico, whose art he deeply admired, he reconciled the ideas of such contemporary avant-garde movements as Cubism, Surrealism and Neue Sachlichkeit, with the demands of commercial art. Today, Cassandre's posters are avidly collected by individuals and museums. Since the primary purpose of a poster is to generate consumer interest, it is rare to find mint examples--most of them were intended as temporary displays to be posted on kiosks and walls, or to be hung in the offices of travel agents or transport companies. Happily, the illustrations in this volume reproduce perfect impressions of his finest posters, including the celebrated Dubonnet piece, the Normandie poster and the ones for Pathé records and the Etoile du Nord train. Cassandre's unerring graphic sensibility was expressed in a brilliant manipulation of typography and image. With extraordinary imagination he transformed mechanistic elements into components of an almost classical grandeur. He also had a splendid colour sense. This study--written by his son Henri Mouron--is the first to deal with Cassandre's unique achievement. With almost 400 illustrations, including work for the theatre and for the great typesetters of the time, as well as his posters, it is a fascinating insight into the world of commercial art, and an indispensable tool for those interested in the applied arts and advertising. -- Inside jacket flap.

Long-time poster aficionado William Crouse has selected over 300 of the most soughtafter examples of poster art created between the wars for this definitive volume. Organized thematically into subject categories (aviation, communication, fashion and more), this book includes over 300 highly rare and even unique examples by masters of the art form, including Nizzoli, Cassandre and Beall. Each poster - digitally photographed under carefully controlled conditions - is accompanied by an expanded caption that addresses the aesthetic, sociological, economic and/or political context of the image. Introduced by Art Deco specialist Alastair Duncan, Art Deco Posters is an essential addition for all interested in graphic design, Art Deco, and life and culture between 1919 and 1939.

Capture the glory of flight in this nostalgic look back at the colorful posters that lured yesterday's passengers to take to the air. Constellations, tri-motors, and DC-3s are featured decked-out in the liveries of their owners and presented in stunning color artworks created by such famed artists as Norman Rockwell, Calder, and other popular painters. Nostalgic poster art contained within tells the history of yesteryear's airways through its free-spirited and colorful advertising.

This stunningly illustrated book examines the history of poster design and its relation to the arts and broader culture. The poster is a versatile marketing tool widely used from the 19th century to today for everything from political events to movies. A good poster has many layers, it goes beyond advertising and makes statements about style, history, fashion, and taste at the time. It is these layers that can turn a poster into a work of art. This book showcases 480 posters by more than 200 artists and designers and tells a comprehensive history of the poster. The book includes Art Nouveau, Bauhaus, Pop art, and contemporary posters from preeminent artists such as Alphonse Mucha, Egon Schiele, Pablo Picasso, and Andy Warhol and from noted designers ranging from Lucian Bernhard and A.M. Cassandre to Saul Bass, Tadanori Yokoo, and Stefan Sagmeister. The book also introduces many other leading poster designers whose names are less well-known. Contemporary advertisements for Calvin Klein, United Colors of Benetton, and Coachella are also explored. By tracing the history of the poster, this book shows social developments throughout the world and illuminates how art styles have changed over time.