The Next Apple

Whether we are exploring a new idea, new career or new endeavor, we encounter risks, self-doubt and fear. Drawing on behavioral science and self-leadership principles, the strategies and exercises in this practical and inspirational book will catalyze and position you for a successful launch. This book draws on the author's wide experience in leadership, coaching and mentorship, as well as interviews with innovators and entrepreneurs. Short, sharp, snappy and impactful, this book makes any launch actionable. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

This book is a collection of essays in honor of Paul Ziff written by his col leagues, students, and friends. Many of the authors address topics that Ziff has discussed in his writings: understanding, rules and regularities, proper names, the feelings of machines, expression, and aesthetic experience. Paul Ziff began his professional career as an artist, went on to study painting with J. M. Hanson at Cornell, and then studied for the Ph. D. in philosophy, also at Cornell, with Max Black. Over the next three decades he produced a series of remarkable papers in philosophy of art, culminating in 1984 with the publica tion of Antiaesthetics: An Appreciation of the Cow with the Subtile Nose. In 1960 he published Semantic Analysis, his masterwork in philosophy of lan guage. Throughout his career he made important contributions to philosophy of mind in such papers as "The Simplicity of Other Minds" (1965) and "About Behaviourism" (1958). In addition to his work in these areas, his lec tures at Harvard on philosophy of religion are an underground classic; and throughout his career he has continued to make art and to search for the meaning of life in the properties of prime numbers. Although his interests are wide and deep, questions about language, art, and mind have dominated his philosophical work, and it is problems in these areas that provide the topics of most of the essays in this volume.

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you'll discover how Tim Cook led Apple to new heights after replacing Steve Jobs at its helm. You will also discover : that long before his death, Steve Jobs was already preparing Tim Cook to become his worthy successor; that by coming out, Cook wanted to prove that a representative of minorities could run the world's largest company; that Cook fought to preserve the privacy of Apple users, which he considered a fundamental right; that under Cook's leadership, Apple has stepped up its environmental efforts; that Tim Cook's influence was instrumental in making Apple the dominant company it is today. When Tim Cook became CEO of Apple in 2011, one of the most innovative companies had just lost its visionary founder. With the death of Steve Jobs, experts predicted Apple's demise, but they were wrong. Indeed, Apple became the first company in the world to weigh a trillion dollars. It became the most profitable company in the world. Tim Cook managed to maneuver Apple while the death of Steve Jobs brought uncertainty. He also led a real cultural revolution within the company. Cook has already become a legend as the head of Apple. Discover his contributions to the company and the world! *Buy now the summary of this book for the modest price of a cup of coffee!

Includes Transactions of affiliated societies.