The Micro Niche Method

The Micro-Niche Method: The Pathway to Premium Pricing and Increased Profitability for Today's CPAs By David Wolfskehl The primary marketing challenge faced by accounting firms today is differentiation. Firms tend to offer services in the same niches, with few exceptions. In fact, a review of top accounting firms in any city will likely produce the sense that the firms are largely interchangeable - just change the names and the photos. When every firm looks alike, the firms become commodities. They spend staggering amounts of time writing proposals in response to RFPs. They feel that clients constantly apply pressure about fees. They are afraid their clients will leave. What is more, they know their marketing efforts are ineffective. Even referrals come from quid pro quo agreements. Their networking activities seem to be a waste of time. The challenge these firms face is how to differentiate their firm from the sea of sameness. Most resort to value pricing or fee discounting, customer service claims and the like. Wolfskehl contends that these approaches will accomplish little, if anything. Instead, he offers 'The Micro-Niche Method." In this powerful book, Wolfskehl outlines why a micro-niche is the best way to compete in today's very competitive marketplace. Why is the micro-niche method effective as a competitive tool? Building a micro-niche wins the competitive race every time because it sets a firm outside direct competition with other firms. When you build a micro-niche according to this method, there will be no direct competition. The cornerstone of the micro-niche must be your particular specialization, built upon your unique expertise. Because you are an expert, people or businesses that need your unique blend of knowledge, skill and experience will seek you out. Your contacts within the industry will open doors for you and send referrals to you because you are the expert with the unique ability to meet the needs of the client. In addition, people will pay a premium price for your expertise and travel farther to see you. By building a micro-niche, you will eliminate competition and produce the work more efficiently and cost-effectively. You will also be able to leverage the power of effective targeted marketing. As you work with your clients, you will come to know your clients and the prospects in your circle of influence more intimately. You will learn to anticipate their needs and serve them more completely. Whether you want to open new opportunities for your partners and your firm or you want to grow a small firm with micro-niches, Wolfskehl has provided a step-by-step guide to the method that can set you or your firm on the path to greater success and profitability.

What is a niche? A niche is a specialism that caters to a certain market or group of people. If we relate this to business the oxford dictionary definition is as follows "A specialized segment of the market for a particular kind of product or service."Finding a profitable niche that can actually increase the conversion rate is of utmost importance for small businesses to reach their customers.Keeping in mind the competition factor in today's digital world a specific targeted micro-niche-oriented blog/affiliate site/e-commerce site can rank faster as compared to a multi-niche site. So, choose your niche wisely specifically focussing on profit rate and your targeted customer needs. Small businesses or newly created blogs immensely in need of a great niche or micro-niche ideas that can really help them to reach their audience. Here you will find 1000+ broad niche, sub-niche & micro-niche ideas. Hopefully, you will find this book helpful regarding your needs.Thanks & Regards Rajdeep Dey

Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization—with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Companies operating in countries with volatile economies face an environment subject to turbulence. It is important to understand how these companies can overcome adversity, establish competitive advantage, and achieve superior performance. The selection of competitive drivers can help to improve the ability to capture, process, and manage information that can generate knowledge and innovation in products and processes, as well as increase strategic capacity and organizational performance. Strategy and Superior Performance of Micro and Small Businesses in Volatile Economies focuses on the ways that organizations capture information and disseminate it in their work teams, transforming this knowledge into innovative products and services that establish competitive advantage. It will improve the understanding of the role of strategy, innovation, entrepreneurship, and the effort to reduce poverty levels in societies with volatile economies and which are subject to serious social disparities. Highlighting topics such as economic development, market performance, and network economy, this publication is designed for managers, entrepreneurs, business professionals, academicians, researchers, and students.

A Book That Will Redefine the Education System The only way to fix our broken education system is to build a new breed of teachers and mentors who are implementers. You Can Coach is a book that will provide a tangible solution to our outdated system. Siddharth Rajsekar decodes how he was able to plan, launch, and grow one of the largest communities of coaches, trainers, and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more. Filled with practical strategies and principles, this information has already helped over 10,000 experts from across the world and created numerous success stories. The e-Learning industry is booming into a multi-billion dollar industry and this is just the beginning. This will be "the manual" for coaches, experts, and teachers who want to take their game to the next level! If you are keen to ride this wave of digital transformation and impact peoples’ lives with your knowledge, this book is for you. You Can Coach!

With the economy stuck in a seemingly permanent decline, (a nosedive is not permanent!), business owners must come up with new ways to generate an income for their particular niches. The World Wide Web gives an immense opportunity for hopefuls to do just that. This is where micro niche marketing comes in. This particular type of marketing has started making waves in the world of online business. Why? The flexibility that this type of business strategy provides to budding entrepreneurs is unparalleled by any other marketing strategies of the type. In other words, even people new to Internet marketing can start raking in sales and making it big if they start to market their businesses this way This book will tell you all you need to know about this marketing bonanza. In addition, you will also get to know what are the unique niche marketing strategies and tools that put online businesses on the map. Also, you will get to know how consumer temperament contributes to generating sales and how you can market your niche via micro marketing. You will also get to know how you can make money out of such a marketing strategy and not have to spend a lot of your own cash along the way.

Amazon has been a great income earner for affiliates for many years, but changes to a variety of factors such as SEO and the habits of your typical web surfer have made it a much different environment than it was a few years ago.It was once possible to create micro niche sites that focused on a very specific niche subject, or even one single product, and make very good money. Google seemed to love those micro niche sites, and it was very easy to rank them and make a lot of money quickly.

Showing how the method of sustainability assessment plays a key role in choosing the best agricultural productive mode, this book guides the reader through the process of selecting, from among the various approaches for building farming systems, the method of decision-making that will result in the most appropriate outcome, given the context. Case studies hail from polities as diverse as Portugal and Canada, Argentina and Lebanon. The work thus offers a valuable critical survey of the assessment methods that account for sustainability and economics, and which have developed considerably in the last two decades. The heterogeneous approaches covered here make this volume appropriate for consultation in a wide variety of social, political and geographical contexts.