The Indestructible Brand

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.

This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

The sky is blue—and so are blueberries! Tomatoes are red, just like ladybugs and stop signs! Flowers and giraffes are yellow—school buses, too! See all the colors in a book that’s indestructible! Indestructibles is the trusted series for easing little ones into story time. Beloved by babies and their parents, Indestructibles are built for the way babies “read” (i.e., with their hands and mouths) and are: Rip Proof—made of ultra-durable tight-woven material Waterproof—can be chewed on, drooled on, and washed! Emergent Literacy Tool—bright pictures and few or no words encourage dialogic reading Portable—lightweight books can go anywhere, perfect for the diaper bag and for travel Safe for Baby—meets ASTM safety standards

Books babies can really sink their gums into! INDESTRUCTIBLES are built for the way babies "read": with their hands and mouths. INDESTRUCTIBLES won't rip or tear and are 100% washable. They're made for baby to hold, grab, chew, pull, and bend. What green vegetable looks like a tree? Broccoli! Can you find a fruit that's small and yellow? Lemon! Can you pick out two berries so red and sweet? Raspberry and strawberry! Explore a rainbow of delicious foods in a book that's INDESTRUCTIBLE. Also available in bilingual English-Spanish.

Indestructibles are the books built for the way babies read. They are 100 percent baby-proof, chew-proof, rip-proof, and drool-proof. Printed on a unique nontoxic, paperlike material that holds up to anything babies can throw at it—gumming, spilling, dragging across the floor— Indestructibles are the little books that could. They’re indestructible. And if they get dirty, just throw them in the washing machine or dishwasher. Baby Faces features baby’s favorite thing: pictures of other babies. It’s a book for parents and children to share together the many moods of a baby.

Hug, kiss, nuzzle, snuggle, bounce, rock: There are so many ways to show your love to baby! Share the love on each spread with simple text prompts and adorable illustrations of baby animals and their families, from cats to bears to bunnies. With over two million copies in print, Indestructibles are the books built for the way babies read. They are 100 percent baby-proof, chew-proof, rip-proof, and drool-proof. Printed on a unique nontoxic, paperlike material that holds up to anything babies can throw at it—gumming, spilling, dragging across the floor—Indestructibles are the little books that could. They’re indestructible. And if they get dirty, just throw them in the dishwasher.

Does public backlash, humiliation, or 'being canceled' in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand. Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-mangement experience and mining news stories and tweets, Molly created frameworks to up-level your confidence for communicating with ease in crucial crisis moments so you can own the conversation. In this book, you will: Learn how to display truth and transparency online in a time of outrage Get practical tips on how to share your ideas on social media Discover proactive ways to engage in online forums Become a modern-age communicator who avoids reputational crisis Indestructible is perfect for anybody who runs a business or communicates on behalf of one-anyone who wants to increase the value and reputation of their business.

Jingle Baby is the perfect stocking stuffer or gift for baby’s first Christmas. The tree, the decorations, the gingerbread house, the gathering of family and friends—it’s a lovely story of sharing holiday traditions. And this book holds up to even the stickiest of candy-caned fingers: It’s 100 percent baby-proof, chew-proof, rip-proof, and drool-proof. Printed on a unique nontoxic, paperlike material that holds up to anything babies can throw at it—gumming, spilling, dragging across the floor—Indestructibles are the little books that could. And if they get dirty, just throw them in the dishwasher or rinse them in the sink. With more than two million copies in print, Indestructibles are the books built for the way babies read.

A new addition to the bestselling Indestructibles line of drool-proof, rip-proof, washable books for babies: The beloved nursery rhyme "This Little Piggy" is sure to get babies' toes wiggling!

In the city of Memphis, eighteen-year-old Lee and her boyfriend Vincent make a popular podcast on artists in love, but Lee learns that stories of happily-ever-after love do not always mirror real life.