The Health Care E Commerce Revolution

Customer-centric, market-driven solutions for fixing America’s broken healthcare system—from one of the industry’s most innovative thought leaders. Healthcare accounts for nearly a fifth of the U.S. economy. Everyone agrees that the current system is broken and in desperate need of repair. It should cost less, tackle chronic disease, and promote health. It requires a massive shift in resources from acute services to better care management, behavioral health, and primary care services. The question isn’t what to do. It’s how to do it. The revolution starts by meeting and supporting consumers’ real health needs. It’s time for American healthcare to serve the people. This is The Customer Revolution in Healthcare. Written by leading healthcare strategist and commentator David W. Johnson, this groundbreaking book is more than a wake-up call. It’s a point-by-point action plan to: • Blow up the “Healthcare Industrial Complex” • Liberate data and empower consumers with technology • Promote agile, innovative, and customer-centric “platform” companies • Reduce costs, improve service, and generate superior outcomes • Deliver personalized care with precisions and compassion • Explain and address America’s self-created opioid crisis • Provide affordable and accessible health insurance for all • Turbocharge the U.S. economy • Foster healthier communities Revolutionary healthcare empowers patients and providers alike. Competitive healthcare companies reconfigure inefficient business models to deliver appropriate, accessible, holistic, and reliable care at lower costs. Caregivers engage patients with insight and compassion informed by real-time data and analytics. Payers reward health companies that deliver great outcomes and great service at competitive prices while keeping members as healthy as possible. Investors fund innovative companies whose products and services delight customers. And consumers receive compassionate, affordable, convenient healthcare that meets their needs. Most important, The Customer Revolution in Healthcare provides a robust framework for aligning economic incentives with patient needs to deliver better outcomes at lower costs with superior customer service. The future of healthcare belongs to innovative customer-centric health companies that deliver kinder, smarter, more affordable care—to all.

This book unveils and demystifies a revolution occurring in health care in the United States and beyond and how it will reform the health care system. There is something new in health care. Retail clinics, sometimes partnering with prestigious health-care institutions such as the Cleveland Clinic, offer an affordable, accessible solution for delivering primary-care services to underserved populations. The Retail Revolution in Health Care presents an overview of the retail health trend and its implications for consumers, employers, health care providers, health care companies, insurers, and health policy makers. The authors examine the phenomenon of retail health care from an entrepreneurial perspective, discussing the growth of retail care beyond traditional retail establishments and possible performance indicators to assess health outcomes. They report on the differing perspectives of retail care from a variety of experts, including doctors, nurses, patients, and insurers. Finally, they address business realities in the United States and globally as they affect the clinics. Retail clinics will almost certainly play a key role as either an alternative to national health insurance or a component of health reform. This important book explores their part in furthering the availability of health care for all Americans.

In The Patient Revolution, author Krisa Tailor—a noted expert in health care innovation and management—explores, through the lens of design thinking, how information technology will take health care into the experience economy. In the experience economy, patients will shift to being empowered consumers who are active participants in their own care. Tailor explores this shift by creating a vision for a newly designed health care system that's focused on both sickness and wellness, and is driven by data and analytics. The new system seamlessly integrates health into our daily lives, and delivers care so uniquely personalized that no two people are provided identical treatments. Connected through data, everyone across the health care ecosystem, including clinicians, insurers, and researchers, will be able to meet individuals wherever they are in their health journey to reach the ultimate goal of keeping people healthy. The patient revolution has just begun and an exciting journey awaits us. Praise for the patient revolution "A full 50% of the US population has at least one chronic disease that requires ongoing monitoring and treatment. Our current health care system is woefully inadequate in providing these individuals with the treatment and support they need. This disparity can only be addressed through empowering patients to better care for themselves and giving providers better tools to care for their patients. Both of those solutions will require the development and application of novel technologies. In Krisa Tailor's book The Patient Revolution, a blueprint is articulated for how this could be achieved, culminating in a vision for a learning health system within 10 years." —Ricky Bloomfield, MD, Director, Mobile Technology Strategy; Assistant Professor, Duke Medicine "In The Patient Revolution, Krisa Tailor astutely points out that 80% of health is impacted by factors outside of the health care system. Amazon unfortunately knows more about our patients than we do. The prescriptive analytics she describes will allow health care providers to use big data to optimize interventions at the level of the individual patient. The use of analytics will allow providers to improve quality, shape care coordination, and contain costs. Advanced analytics will lead to personalized care and ultimately empowered patients!" —Linda Butler, MD, Vice President of Medical Affairs/Chief Medical Officer/Chief Medical Information Officer, Rex Healthcare "The Patient Revolution provides a practical roadmap on how the industry can capture value by making health and care more personalized, anticipatory, and intuitive to patient needs." —Ash Damle, CEO, Lumiata "Excellent read. For me, health care represents a unique economy—one focused on technology, but requiring a deep understanding of humanity. Ms. Tailor begins the exploration of how we provide care via the concepts of design thinking, asking how we might redesign care with an eye toward changing the experience. She does an excellent job deconstructing this from the patient experience. I look forward to a hopeful follow-up directed at changing the provider culture." —Alan Pitt, MD, Chief Medical Officer, Avizia "Whether you're a health care provider looking to gain an understanding of the health care landscape, a health data scientist, or a seasoned business pro, you'll come away with a deeper, nuanced understanding of today's evolving health care system with this book. Krisa Tailor ties together—in a comprehensive, unique way—the worlds of health care administration, clinical practice, design thinking, and business strategy and innovation." —Steven Chan, MD, MBA, University of California, Davis

e-Healthcare: Harness the Power of the Internet e-Commerce & e-Care sets the standard for the emerging consumer focused health care delivery paradigm. It blends the latest in consumer-focused strategy with practical how-to tips for using the wealth of available health information. Based on the premise that the Internet is a great tool for energizing, communicating, and supporting customers in obtaining appropriate self care and accessing health care services, the book walks you through the strategy, tactics and systems necessary to meet the needs of today's and tomorrow's health care consumer and patient. System requirements: PC -6.5 mB RAM -CD-ROM drive -Windows 95, Windows, 98, or Windows NT -Internet service and browser -Adobe Acrobat Reader (version 3.0 or higher) (To download visit http://www.adobe.com) Macintosh -6.5 mB RAM -CD-ROM drive -System 7.0 or higher -Internet service and browser -Adobe Acrobat Reader (version 3.0 or higher) (To download visit http://www.adobe.com)

Leadership/Management/Administration

Do you use apps and devices to manage your health? We all do! Healthcare is changing is changing in dramatic, revolutionary ways. This is the first consumer book to explain those trends and how what you probably already have in your pocket will be key to living a longer and healthier life. Plug in and get connected!

Health 4.0 is a term that has derived from the Fourth Industrial Revolution (Industry 4.0), as it pertains to the healthcare industry. This book offers a novel, concise, but at the same time, broad picture of the challenges that the technological revolution has created for the healthcare system. It offers a comprehensive view of health sector actors’ interaction with the emerging new technology, which is disrupting the status quo in health service delivery. It explains how these technological developments impact both society and healthcare governance. Further, the book addresses issues related to key healthcare system stakeholders: the state, patients, medical professionals, and non-governmental organizations. It also examines areas of healthcare system adaptiveness and draws its conclusions by analysing recent health policy changes in different countries across the Americas, Europe, and Asia. The authors offer an innovative approach to the subject by identifying the critical determinants of successful implementation of the Fourth Industrial Revolution’s outcomes in practice, on both a macro- and microlevel. The macrolevel analysis is focused on essential factors of healthcare system adaptiveness for Health 4.0, while the microlevel relates to patients’ expectations with a particular emphasis on senior citizens. The book will appeal to academics, researchers, and students, across a wide range of disciplines, such as health economics, health sciences, public policy, public administration, political science, public governance, and sociology. It will also find an audience among healthcare professionals and health and social policymakers due to its recommendations for implementing Industry 4.0 into a healthcare system.

Information technology has dramatically changed our lives in areas ranging from commerce and entertainment to voting. Now, policy advocates and government officials hope to bring the benefits of enhanced information technology to health care. Already, consumers can access a tremendous amount of medical information online. Some physicians encourage patients to use email or web messaging to manage simple medical issues. Increasingly, health care products can be purchased electronically. Yet the promise of e-health remains largely unfulfilled. Digital Medicine investigates the factors limiting digital technology's ability to remake health care. It explores the political, social, and ethical challenges presented by online health care, as well as the impact that racial, ethnic, and other disparities are having on the e-health revolution. It examines the accessibility of health-related websites for different populations and asks how we can close access gaps and ensure the reliability and trustworthiness of the information presented online. Darrell West and Edward Miller use multiple sources, including original survey research and website analysis, to study the content, sponsorship status, and public usage of health care-related websites, as well as the relationship between e-health utilization and attitudes about health care in the United States. They also explore the use of health information technology in other countries. The result is an important contribution to our understanding of health information innovation in America and around the world.