The Elements Of Colour Edited By Faber Birren

Includes color circles, spheres, and scales as well as suggested exercises.

A useful simplification and condensation of Johannes ltten's major work. The Art of Color, this book covers subjective feeling and objective color principles in detail. It presents the key to understanding color in ltten's color circle and color contrasts.

"In this book Itten examines two different approaches to understanding the art of color. Subjective feelings and objective color principles are the two poles which are described in detail and clarified with numerous color reproductions." --P. [2] of cover.

Consisting of eight stencil-like disks that can be placed over ltten's color wheel to compare cool and warm values, complementary colors, and different hues and intensities, this useful and innovative tool helps designers explore a myriad of harmonious color.

Color terms - Color circles - Color scales - Organization - Mixture - Harmony - Perceptionism - Effects - Light - Transparency - Highlights and shadows - Fixed palettes.

A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.