The Critical Reception Of Gustave Flaubert In The United States 1860 1960

Israel Pelletier argues that Trois contes demands a different kind of reading which distinguishes it from Madame Bovary and other Flaubert texts. By the time he wrote this late work, Flaubert's attitude toward his characters and the role of fiction had changed to accommodate different social, political, and literary pressures. He constructed two opposing levels of meaning for each of the stories, straight and ironic, which produced a more fruitful way of addressing some of his concerns and assumptions about langauge and illusion. Included in this study are a provocative feminist reading of Un Coeur, an assessment of Saint Julien as Flaubert's attempt to come to terms with his originality as a writer, and an interpretation of Hérodias as an autobiography of the writing process.

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.