The Creative Advantage Book

The Creative Advantage Book is the first guide for Creatives who want to take their passion to the next level - and succeed with their creative project in the 21st-Century.The Creative Advantage Book is created to encourage you to pursue your creative dream - and to make sure that your dream becomes a reality.If you're a graphic designer, a musician, a writer, a photographer, a writer, or a performer... or if you're a part of any other creative domain - The Creative Advantage Book will help you focus on the deep hidden structures that make Creatives successful - regardless of the field they're in. By learning these "creative blueprints," illustrated with numerous real-life examples (such as: Daft Punk (music), Karl Lagerfeld (fashion), Philippe Starck (design), etc.), you will be able to think, feel and act like the best Creatives in the world. In The Creative Advantage Book you will learn:- The 3 fundamental rules of creativity.- How to ignite your creative power.- How to effectively handle rejection.- How to break through in your domain.- How to get rid of creative fears for good.- The secret of the most successful Creative in the world.... and more!The Creative Advantage Book includes 2 bonus features:Bonus 1: "How they did it." Interviews: 12 Creatives reveal the key to their success.Bonus 2: Online access to 23 coaching web videos.

Hone your creative writing skills with this best-selling, portable little handbook! Ideal for all levels of writing from introductory to advanced, THE COLLEGE HANDBOOK OF CREATIVE WRITING, Fourth Edition, covers all the necessary fundamentals for creative writing in the genres of fiction, poetry, and drama. Exploring theme, setting, characters, plot, point of view, tone, style, description, dialogue, thoughts, time, images, and sounds, the handbook includes contemporary and classic selections that serve as writing models, as well as end-of-chapter exercises and writing suggestions that help you practice fundamental writing skills. A glossary of literary terms and a bibliography complete this concise book. This edition includes updated selections, more examples, revised exercises, and a revised Chapter 14, "Writing as a Career."

How can science help us develop our creativity, become better creative thinkers and problem solvers and use this as an advantage throughout our lives?The Creative Advantage is a deep dive into the science that fuels creativity. It explains how we can rewire our brain, understand our motivators, modify our behaviours, boost our skillset and instill habits to give us an advantage in this rapidly changing and competitive world.By demystifying creativity and demonstrating that it's a learned skillset, this book provides practical ways to tap into creative problem-solving techniques to incorporate into the everyday life choices. Combined with your brain's 80 billion neurons you're geared to have a creative advantage in life, to be your best self. The Creative Advantage takes the reader through these key areas:?Outlining the key elements of creative problem solving, a universal process that can enable anyone to become proficient in defining and ideating on a problem and developing, then acting on a solution;?Clarifying what's happening in the brain and how we can rewire it for creative insight;?Demonstrating how the four key elements of creativity can be cultivated: understanding our defining intrinsic motivators; identifying the essential skills and behaviours to enhance creativity; developing subject expertise through deliberate practice and, controlling our work and social environment for maximum impact; ?The value of building creative muscles through habit formation and creating ease by establishing routines to ensure your practice sticks;?The science linking creativity and brain health with a focus on the importance of sleep, movement and restorative activities to enhance cognitive abilities;?Practical ways to introduce play, daydreaming, mind- body connections to expand creative powers;?Identifying barriers, myths and what's holding you back from being your best creative self; and ?A framework to show how creativity can be applied to key life stages, enhancing both our personal and professional lives. With creative insight comes increased confidence to change your personal circumstances and in doing so the world around you, giving you understanding, knowledge and an advantage in all aspects of life.

The essential guide to building a culture of creativity and innovation throughout an organization Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at an alarming rate. In this original mystery-style approach, you will have the opportunity to match your knowledge against that of the latest brain researchers, psychologists, and sociologists as you are taken on a humorous and often startling journey to discover why creativity is dying an untimely death. The '7 Rescue Strategies' then provide proven innovation solutions, from personal issues through to organizational imperatives. Authors Andrew and Gaia Grant have travelled the world for more than 25 years working with more than 20,000 international keynote and workshop participants in more than 30 countries at all levels. With a fascinating forensic approach, revealing carefully researched facts and anecdotal insights, this is a compelling modern tale. And there is a final twist that will leave you wondering.... Can we really live happily ever after?

Creativity is the most important asset we have to negotiate through this rapidly changing world. From the way we manage our work life and conduct business, to how we learn a new skill, model behaviours for our children and shape the way we age to express our unique selves, the creative brain has no limits.By broadening the applicability of creativity and recognising how it can elevate us both personally and professionally, we can start to realise the enormous reach we can have as parents, leaders, educators and in everyday life. We can establish the foundations of the creative advantage. As leaders we can have more impact as we learn the skills of effective and creative leadership to enable us to manage the challenges faced by our workplace teams, organisations and the society at large. As educators and parents, we're discovering the role creativity plays in development and learning, with educational psychologists identifying that the creative process underpins classroom learning as well as critical informal learning from speaking our first language to engaging in group play. As maturing adults we can tap into positive peak experiences, the 'flow' that contributes to happy, healthy and fulfilling lives, as well as face everyday problems that require creative responses.We must nurture and take advantage of our own individual creative abilities if we're to solve the pressing problems facing our world. This ultimately is the objective of this book, to lay out the science behind the apparent mystery of creativity, to not only appreciate our creative potential but to give us all the motivation and the tools to obtain a creative advantage in all aspects of life.It's curated from the latest research from the world's most renowned experts and thinkers in the fields of neuroscience, cognitive psychology, social science, education and psychology to provide an understanding and practical approach to successfully create an advantage where you work, live, play and as you age.

Offers insights into the shifts taking place behind the headlines - developments that allow companies to leverage their creative advantage

Creativity is the most underdeveloped natural skill that lies within every human being. Developing it starts with laziness. No-one is ever truly lazy anymore. When we are presented with a state of boredom, the large majority of us pull out our phones or turn to some other form of media to pass the time. What this has created, are recent generations full of untapped creative potential just waiting to be unearthed through spending our free time doing the optimal lazy things. The Middle Way: How To Strategically Use Laziness To Enhance your Creative Power offers a unique perspective on the development of creativity, success, and fulfillment in one's life. In an era where efficiency, speed, and time is severely overvalued, The Middle Way teaches you why this type of thinking can be detrimental to your mental and physical health (and above all, detrimental to the pursuit of enhancing your creative skills). Content Creator, Videographer and Entrepreneur Cole Hastings argues that in order to live the most gratifying and stress-free creative life, the way you view the meaning of life, yourself, and the entire universe must first be altered. When this has been developed thoroughly, you can then adopt the "lazy" strategies that the most successful creatives use to shine and prosper within their areas of expertise. This book explores both the mindset shift required and the tools and tactics needed to make a living off of your creative gift. In this book, you will learn: - Why genuine free time is the most underutilized aspect of modern society - How every successful creative person thinks and acts (and how to do this in your own authentic way) - Why "giving it your all" is actually terrible advice - How to find out what you're meant to do on this planet - How to use the most popular social media platforms to your creative advantage - A culmination of philosophies that induce creativity, calmness, and curiosity within you and much more...

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

Using simple, easy-to-follow instructions, supported throughout with clear diagrams and examples of children's work, Paul Johnson demonstrates how scores of different book forms can be made from a single sheet of paper.