The Colonels Lady An Judy Ogrady

A history of the lives of women connected to the military--an overlooked segment of British Army life. This fresh perspective belongs in women's studies. Good reading. Annotation copyrighted by Book News, Inc., Portland, OR

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

A stereotype can be defined as a rendering by consensus. Since WOMANKIND: BEYOND THE STEREOTYPES first appeared in 1971, a turbulent decade has passed. In launching a new edition after such an interval, it seems appropriate to ask how far society has moved: be-yond the stereotypes. Such motion is a critical gauge of the status of women, for the power to define can also be the power to destroy; as long as the second sex is culturally prepackaged, its biographical destiny will be preprogrammed and perilous. Looking backward then to 1971, it is clear that the liberation movement has affected consciousness; it has even subverted received doctrine. On the other hand, the stereotypes have not disappeared; they have simply gone underground. At the explicit level, one can point to new patterns; at the implicit level, traditional definitions persist, and continue to be both determinative and destructive. Actualizing the architecture of this book, I set out to examine fixed positions related to a) stereotypes of role, and b) assumptions of thought. In this edition, I have added a section called "Interpenetrations," where I undertake to analyze, in terms of current metamorphosis, what has hap-pened in the private and in the public spheres. The chapter entitled, "Sex and Gender," deals with the characteristic interweaving of present im-peratives and past prototypes, in relation to biography. The chapter en-titled, "The Politics of Power," deals with the same characteristic inter-weaving, in relation to history. In a transitional period, transformation proceeds unevenly: old and new are a continuing part of contemporary reality. In sum, I have attempted to harmonize what is unprecedented with what is familiar, and to dissect meaningful strands from the tangle of paradoxical precepts. Embarking on such venturesome thought, I have been mindful of the caveat of Jacob Bronowski: "If today we want to find relief from the uncertainties of a changing world in some cozy arbitra

The most popular author of his day and a paradox who was both an assertive British imperialist and a man of sensitivity and wide reading, Rudyard Kipling is best remembered now as the author of The Jungle Book, the Just-So Stories, and Kim. Fully annotated, volumes 5 and 6 conclude the publication of Kipling's letters, a heroic effort that began with the publication of volume 1 in 1990.

"A Word to Women" by Mrs. Humphry. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.