The Celebrity Playbook

Colbert is to politics as the FameFatale is to celebrity life—both deliciously irresistible. If Hollywood is a sport, you want Leslie Gornstein on your team and this playbook in your ridiculously oversized leather purse. The Celebrity Playbook is the perfect introduction for newcomers to the exciting alternate reality of the celebrity lifestyle. A must-read for anyone who cares why so many celebs are sporting “bumps,” or whether they are really “just like us,” this guide—nay, rulebook—lays down the law on what you need to know to play Hollywood in a simple and concise manner. (And if you don’t care? You care. It’s a celebrity culture; if you can’t embrace it, mock it!) The voice is intelligently hilarious, and everyone’s favorite Answer Bitch has been around the boulevard once or twice. For the first time on the written page, she reveals the secrets to celebrity life. Here’s everything you need to know to hire and fire assistants, develop a loyal entourage, get free makeup, and keep those inaccurate cellulite-inclusive photographs out of the press. With timeless anecdotes, razor-sharp quotes, and illustrative charts, The Celebrity Playbook is the smart girl’s response to People.

From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

If Hollywood is a sport, you want Leslie Gornstein on your team and this playbook in your ridiculously-oversized leather purse. The A-List Playbook is the perfect introduction for newcomers to the exciting alternate reality of the celebrity lifestyle. A must-read for anyone who cares why so many celebs are sporting "bumps," or whether they are really "just like us," this guide—nay, rulebook—lays down the law on what you need to know to play Hollywood in a simple and concise manner. (And if you don't care? You care. It's a celebrity culture; if you can't embrace it, mock it!) The voice is intelligently hilarious, and everyone's favorite Answer Bitch has been around the boulevard once or twice. (How else would she have scored a column on E! and a radio show on Sirius?) For the first time on the written page, she reveals the secrets to celebrity life. Here's everything you need to know to hire and fire assistants, develop a loyal entourage, get free makeup, and keep those inaccurate cellulite-inclusive photographs out of the press. With timeless anecdotes, razor sharp quotes, and illustrative charts, The A-List Playbook is the smart girl's response to People.

Over 55,000+ Verified Celebrity Addresses for Autographs, Endorsements, Fundraising, Sales/Marketing/Publicity & More!

Romance takes center stage as West End theatre’s Richard Troy steps out with none other than castmate Lainie Graham “Lucy Parker’s books are all fabulous. Her writing voice never fails to make me giggle, while the chemistry between her characters makes me swoon.”—Frolic Richard Troy used to be the hottest actor in London, but the only thing firing up lately is his temper. We all love to love a bad boy, but Richard’s antics have made him Enemy Number One, breaking the hearts of fans across the city. Have the tides turned? Has English rose Lainie Graham made him into a new man? Sources say the mismatched pair has been spotted at multiple events, arm in arm and hip to hip. From fits of jealousy to longing looks and heated whispers, onlookers are stunned by this blooming romance. Could the rumors be right? Could this unlikely romance be the real thing? Or are these gifted stage actors playing us all? London Celebrities Book 1: Act Like It Book 2: Pretty Face Book 3: Making Up Book 4: The Austen Playbook Book 5: Headliners

In The Pro-Aging Playbook, you can chart your personal path to your best self by harnessing proven techniques to use for professional, proactive, and progressive care. With the help of this book, you’ll look and feel your best while finding your individual course to sustainable vitality and confidence. Dr. Frank uses his outside-in and inside-out approach to cover the most effective cosmetic treatments, products, and wellness choices to improve your skin, your health, and mostly your perspective on beauty and aging. With his no-nonsense filter of the health and beauty industry, you can choose the simplest techniques that fit into your schedule and lifestyle, and you’ll see how small, gradual changes in how you think, how you eat, how you move, and how you make time to care for yourself can cost little to nothing while you reap enormous rewards.

Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin crew member who gives away prizes, to the restaurant in downtown Philadelphia with knockout entertainments, you'll see how service will always lead to the sale.

Legendary Hollywood entertainment manager and publicist Ramon Hervey II shares insightful tales of his remarkable four-decade career plotting and overseeing fame, success, crisis and spinning for seminal talents at the top of their game, from Little Richard, Bette Midler, and the Bee Gees, to Aaliyah, Rick James, and Vanessa Williams—a juicy and addictive retrospective that also traces the origins of fame and how social media is changing the rules. Superstar manager and PR guru Ramon Hervey II has been playing the “fame game” for more than four decades, shaping, protecting, and sometimes rehabilitating the reputations of some of today’s biggest celebrities. Throughout his career, Hervey has mined, molded, and managed, mopped up messes, and mounted major celebrity comebacks. The Fame Game is his uncensored, behind-the-scenes look at rich and famous celebrities as they are rarely seen. Hervey shares the hilarious, the absurd, the disappointing, and the surprising as he recalls how he became a trusted confidant to a Who’s Who in music, comedy, film to A-listers including Richard Pryor, Bette Midler, Quincy Jones, Don Cornelius, the Bee Gees, Herb Alpert, Andrae Crouch, Vanessa Williams, Kenny “Babyface” Edmonds, Luther Vandross, Rick James, Paul McCartney, Peter Frampton, Andrae Crouch, Nick Nolte, James Caan, and Muhammad Ali. Filled with never-before-told anecdotes, cameos, and unforgettable stories, moving from the legendary disco era of the '70s and post-civil rights era to Hollywood soundstages, and viewed through his acute and trained lens, The Fame Game is an enlightening historical view of the origins of fame, entertainment and media that examines our obsession with fame and the famous, and how social media is cultivating is own fame—an irresistible, addictive and utterly fascinating exploration of our insatiable obsession with celebrity culture.

Featuring a three-prong approach on culture, communication, and creative problem solving, The Intercultural Communication Playbook, with its unique, user-friendly layout and presentation, highlights how active, imaginative, and productive problem-solving methods can transform the way students understand intercultural communication. This framework from authors Teri Kwal Gamble, Michael W. Gamble, and Xiaowen Guan guides learners to understand their intercultural identity, broaden their worldview, and successfully improve their communication in real-world settings. Each chapter features exercises that encourage students to diversify their everyday thinking, individually examine their personal preferences, eliminate mental barriers, and discover innovative solutions to intercultural communication challenges. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

To enable readers to grasp the cumulative complexity of contemporary celebrity culture, this book explores dynamics of the celebrity experience in recent centuries and up to the present day.