The Business Communication Casebook A Notre Dame Collection
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Author | : James S. O'Rourke |
Publisher | : South-Western College |
Total Pages | : 372 |
Release | : 2007-01-23 |
Genre | : Business & Economics |
ISBN | : |
Download The Business Communication Casebook: A Notre Dame Collection Book in PDF, Epub and Kindle
Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's students. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection, 2e makes it easy to incorporate case coverage into any business communication course. - Back cover.
Author | : James S. O'Rourke |
Publisher | : South Western Educational Publishing |
Total Pages | : 324 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Download The Business Communication Casebook Book in PDF, Epub and Kindle
The 36 real-life cases in this collection explore aspects of the communication process in business, requiring students to apply theories of communication and integrate them with management strategies. Details of the cases come from public sources such as newspapers, news-gathering organizations, and
Author | : American Business Communication Association |
Publisher | : |
Total Pages | : 0 |
Release | : 1980 |
Genre | : Communication in management |
ISBN | : |
Download Business Communication Casebook Three Book in PDF, Epub and Kindle
Author | : American Business Communication Association. 1973 Reports, Letters, and Cases Committee |
Publisher | : |
Total Pages | : 126 |
Release | : 1973 |
Genre | : Commercial correspondence |
ISBN | : |
Download Business Communication Case Book Book in PDF, Epub and Kindle
Author | : American Business Communication Association |
Publisher | : |
Total Pages | : 125 |
Release | : 1974 |
Genre | : Communication in management |
ISBN | : |
Download Business Communication Case Book Book in PDF, Epub and Kindle
Author | : Pepper Holland |
Publisher | : Assn for Bus Communication |
Total Pages | : |
Release | : 1977-03 |
Genre | : |
ISBN | : 9780931874062 |
Download Business Communication Casebook 2 Book in PDF, Epub and Kindle
Author | : Don W. Stacks |
Publisher | : Guilford Publications |
Total Pages | : 418 |
Release | : 2016-10-10 |
Genre | : Business & Economics |
ISBN | : 1462527965 |
Download Primer of Public Relations Research Book in PDF, Epub and Kindle
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author | : |
Publisher | : |
Total Pages | : 72 |
Release | : 1980 |
Genre | : Commercial correspondence |
ISBN | : |
Download Business communication casebook three : a publication of the American Business Communication Association Book in PDF, Epub and Kindle
Author | : Don W. Stacks |
Publisher | : Guilford Press |
Total Pages | : 384 |
Release | : 2010-07-13 |
Genre | : Business & Economics |
ISBN | : 1606239155 |
Download Primer of Public Relations Research, Second Edition Book in PDF, Epub and Kindle
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.
Author | : American Business Communication Association |
Publisher | : |
Total Pages | : 78 |
Release | : 1977 |
Genre | : Communication in management |
ISBN | : |
Download Business Communication Casebook Two Book in PDF, Epub and Kindle