The Bootstrappers Guide To The Mobile Web

Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.

Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites.

Bootstrap is a front-end framework that helps you build mobile responsive websites more quickly and easily. First developed by Twitter, Bootstrap is by now used for anything from developing web applications to WordPress themes. It is also completely free, versatile, and intuitive.With Bootstrap, you can conjure complex web pages from standard HTML and customize them to your needs. Bootstrap also comes with a number of jQuery plugins that can provide additional functionality such as carousels, buttons, tooltips, and more.Last, but not least, it gives you a lot of shortcuts for creating web pages that will save you time and energy. All you need is a basic understanding of HTML and CSS to creates that are responsive, mobile-first, and compatible with all modern browsers Bootstrap featuresThe advantages of the Bootstrap framework that contributed to its spread: - To preserve time and effort, the pre-designed design in this framework has all that deafness has to do is put the elements in the right place and customize them according to the purpose. - Responsive design and compatible with all browsers, this feature makes the site that you create appear conveniently for all different devices in their sizes and the same format and appearance that you put, in addition to the compatibility of CSS properties with different browsers, which means that no part of the design with the browsers, is considered This is another saving on your effort to try out the design on browsers. - Easy to use and Consistent, any person with some basics in HTML and CSS can use this framework easily, you may not have to write a single CSS code, and also provides the feature of consistent formatting in all parts of the site, working on a template prepared for this purpose will make the site consistent In the appearance of the components in particular and in the layout of the site in general.In addition, the Bootstrap framework is open source and you can view its components..

You’re on the go all the time — maybe for business, maybe because it’s a byproduct of your busy lifestyle. But either way, your life would be easier if you had Internet access wherever you are. Well, when it comes to the Internet, you CAN take it with you! You just need the right stuff, and Mobile Internet For Dummies tells you what that is, how to find it, and how to use it. This easy-to-follow guide is packed with tips on choosing the best mobile device, software, and service provider for your needs, but that’s not all. You’ll see how to use your mobile Web browser, find made-for-mobile content (and create your own) and much more. Mobile Internet For Dummies explains how the Mobile Internet differs from the garden-variety Internet, and shows you how to: Find your mobile phone browser Use the Mobile Internet to surf, shop, blog, watch movies, and more — on the go Send and receive e-mail from your mobile device Locate other mobile applications Watch TV on your mobile phone Manage your kids’ access to the Mobile Internet Secure and name a mobile Internet site and acquire mobile Web development tools Build your own made-for-mobile Web site Use your Mobile Internet site to promote your business and generate revenue With the help of Mobile Internet For Dummies, you’ll be able to stay connected wherever you happen to be, and maybe even make it pay off with a bit of income.

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

A hilarious memoir about a newly single mother who makes a seemingly impossible resolution: to stay in her century old-farmhouse and continue raising her three boys on well-water, chopping wood, and dirt. “Glints with Link's raw, willful energy.... Possesses that rare, elusive, but much sought-after feeling of authenticity." (The New York Times Book Review) When Mardi Jo Link finds herself newly single after nineteen years of marriage, she decidesto stay in her old farmhouse with her three boys. Armed with an unflagging sense of humor and a relentless optimism that would put Rebecca of Sunnybrook Farm to shame, Link and her resolute accomplices struggle through one long, hard year of blizzards, foxes, bargain cooking, rampaging poultry, a zucchini-growing contest, and other challenges.

Greg Gianforte, the nation's top Bootstrapper, shows you the advantages of Bootstrapping vs. traditionally financed start-ups. You'll also learn how the unconventional Bootstrapping mindset-inventive, pioneering, and skeptical of conventional wisdom-applies to you and your business. With Bootstrapping Your Business at your side, you'll gain the advantage you need to outperform the competition-and succeed in today's take-no-prisoners marketplace.

Former Democratic congressman and pastor of one of America's largest, most prosperous churches, Floyd Flake inspires us to pull ourselves up by the bootstraps, turn obstacles into springboards, build stronger families and communities, and make our dreams come true.

Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success. The fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. In Surviving a Startup, Hoffman brings readers on a wild ride, sharing with them the tumultuous journey of launching a venture-funded startup and revealing what it takes to make it. In this one-of-a-kind guide, you will learn: A deep analysis and insights into the major challenges every entrepreneur faces when launching a business. How to make the best possible decisions and deal with crisis situations. Strategies for raising capital and growing a business, even when it seems impossible. Secrets on how to manage difficult employees, demonstrate leadership, and overcome disasters. Essential traits that enable startup founders to survive and succeed. The best way to develop innovative products, conduct guerilla marketing campaigns, obtain PR, and outmaneuver competitors. How to recruit the best talent, manage highly efficient teams, and motivate employees, even with little to no money. The steps necessary to transform an idea into a robust, rapidly growing business. As the captain of one of the world's leading startup incubators and accelerators, Steve knows what it's like to be on the front lines, how tough it can get when the battle turns against the entrepreneur, and what it takes to taste victory and overcome seemingly impossible odds. Surviving a Startup is a must read for entrepreneurs considering taking the best first steps for a new venture.