The Book On Internet Marketing For Pool And Spa Dealers

Stop Using Old Strategies to Generate New Business. As I'm sure you've already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. Consumers are more cautious than ever and are doing more research to be sure they are getting the best products and services at the best possible price. And where are they going to do their research? You guessed it...the Internet. If you think that just having a website is enough, you are sadly mistaken. You obviously need your website to be FOUND by your prospects. But, according to some studies, 90% of people searching for products and services on the Internet never search beyond page one. That means that for all practical purposes, if you're not on page one, your prospects will never find you! And if they can't find you, they can't buy from you either. To make matters worse, look at all the time, money and resources you've already spent creating that beautiful website that 90% of your potential clients and customers will never see. How frustrating! It's time to stop using old strategies to generate new business. Hoping for the best is not a strategy, waiting it out is just not possible and ignoring new ideas is no longer an option! The purpose of this book is to point you in the right direction. It's a wake-up call to focus your attention on working smarter, not harder! Inside, you'll find proven strategies to help you drive more traffic, generate more leads and increase sales!

"DIVE INTO ONLINE MARKETING" - A GUIDE FOR SWIMMING POOL CONTRACTORS is the roadmap to successfully marketing your pool business online.The Internet is the perfect tool for marketing and advertising your pool builder business, and if we look back over the last decade the way consumers looked for your services was via the telephone book or Newspaper. Back then you had to have your business listed there mainly because all your competitors did and that's the place your customers went to find what they were looking for. When it comes to Internet marketing for Pool Builders there are a number of avenues and channels to explore. In this book we will touch briefly on the different online marketing channels that are available for you and then go more into depth on each throughout the book.This book has been written for the Swimming Pool Contractor, with little to no Online Marketing experience. This book will show you the importance of your online presence and how to put it all together. We want to give you an Online Marketing plan of your own or give you the knowledge so you can be educated when working with a Digital Marketing company.

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.