The Autobiography Of An Idea

The famous American architect's fascinating look at the early years of his pioneering work, which led to his being called the "father of the skyscraper." Far from an ordinary document of records and dates, Sullivan's passionate book crystallizes his insights and opinions into an organic theory of architecture. Includes a wealth of projects and evaluations, as well as 34 full-page plates.

Here are the best of Kristol's now famous essays on society, religion, morals, culture, literature, education, and on the values issues which have come to define the neoconservative critique of contemporary life. These essays display the provocative ideas and style that have caused Irving Kristol to be justly regarded as the "godfather" of the conservative movement.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

The early creative years of pioneer American architect and theorist called the 'father of the skyscraper.' Projects, insights, evaluations. Essential for an understanding of early modern American architecture.

"The first definitive biography of the now-famous architect, Hugh Morrison's Louis Sullivan: Prophet of Modern Architecture is still the best introduction to his work. This reissue provides Morrison's original text and illustrations in a larger, more modern format. It also offers an assessment of Morrison's ground-breaking research, in Timothy J. Samuelson's Introduction, and, most important, an authoritative revision of the chronological List of Buildings, including corrections of the data in light of six decades of research. Working from Morrison's original notes, Samuelson has restored a number of photographic images intended for the original edition and has replaced some photographs with alternate images that more accurately represent the buildings. He has also added a selected bibliography of important works about Sullivan"--Page 4 of cover

What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.

A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.

The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Required reading has never been so hot. Once upon a time there was a Brooklyn hipster named Norah. Unlucky in love, and short on extracurriculars for her college apps, Norah decided to start a book group. She knew the perfect locale -- a local indie bookstore with a crush-worthy cutie manning the soy latte counter. When the first meeting arrives, Norah gets a page-turning surprise. The attendees may be bookish, but there are also a few hotties! Most noteworthy: sweet, literary James. He's like a modern Jane Austen hero.... Only, how to snag him? Ever the romantic heroine, Norah devises a secret plan. And if it works, Norah may just find her "Happily Ever After" love story. The End.