The Art Of The App Store

A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!

Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.

From the author of How to Say It, the million-copies-sold bestseller If you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time--and she's made her techniques available to you. This essential communication handbook includes: Sample dialogues, topics, and responses Quick-reference dos and don'ts Tips for handling special situations Confidence-building advice and quotations Key words that get to the business at hand Whether it's small talk or big, social or work-related, The Art of Talking to Anyone gives you all the tools you need to speak up with confidence, to charm and persuade, and to talk your way through any situation--successfully.

Almost overnight, EPUB has become the favored standard for displaying digital text on ereaders. The EPUB specification is a powerful method for creating gorgeous ebooks for EPUB-capable readers such as the iPad, Nook, and Kindle. Alas, it is far from perfect, with frustrating limitations, sketchy documentation, and incomplete creation tools. This extensively researched guide to creating EPUB files by best-selling author Elizabeth Castro shows you how to prepare EPUB files, make the files look great on the screen, work around EPUB weaknesses, and fix common errors. In this essential book, Liz shares her hard-earned experience for how to: Create EPUB files from existing Microsoft Word or Adobe InDesign files, or from scratch. Tweak EPUB files to take full advantage of the power of EPUB in each respective ereader. Control spacing, indents, and margins. Insert images and sidebars and wrap text around them. Create links to external sources and cross-references to internal ones. Add video to ebooks for the iPad.

Does your business have an app? Then this book is your go-to resource for App Store Optimization (ASO) in the Apple App Store and Google Play Store. Maybe you need help identifying better keywords, or managing other factors to increase downloads. Or your app is already successful, but you're wondering how you might boost your efforts through conversion rate optimization.

A guide to repurposing used books and pages into unique, accessible art projects—the perfect gift for artists, crafters and book lovers. In these pages, Jason Thompson has curated an extensive and artistic range of both achievable upcycled crafts made from books and book pages and an amazing gallery that contains thought-provoking and beautiful works that transform books into art. The content encompasses a wide range of techniques and step-by-step projects that deconstruct and rebuild books and their parts into unique, recycled objects. The book combines in equal measure bookbinding, woodworking, paper crafting, origami, and textile and decorative arts techniques, along with a healthy dose of experimentation and fun. The beautiful high-end presentation and stunning photography make this book a delightful, must-have volume for any book-loving artist or art-loving book collector.

Bring characters to life on your iPad® with creativity and ease, using ProcreateTM to conceptualize, sketch, and paint directly onto the screen. Master the basics, from setting up your first canvas to using a selection of tools such as Brushes, Layers, and Adjustments to add depth and energy to your creations. To achieve details such as hair, skin, and garments, you are guided through tools and techniques for character-specific results. Whether you draw characters from reality, or dream up new, fantastical beings, this book unlocks your design potential with Procreate for next level-results.

The Tao te Ching of Lao Tzu is one of the most widely read and deeply cherished books in the world, a work many consider the wisest book ever written. In his introduction, translator Brian Browne Walker says, "It is less a book than a living, breathing angel." In his new translation, Walker stays close to the direct literal accuracy of the Chinese characters while producing a modern, exceptionally clear version that has the ring and voice of Lao Tzu, a man who may or may not have been a single individual. "I have come to think of Lao Tzu less as a man who once lived," Walker writes, "and more as a song that plays, eternal and abiding."

"This book is an attempt to put a collection of diamond cutting tools in the pocket of anyone who seriously wants to make use of them to realize enlightenment, the Self, Big Mind." from the Introduction Wei wu wei, or "doing non-doing," is the central liberating idea of Zen, Ch'an, Taoism, and -- under whatever name -- most every other enlightenment tradition in the world. From decades of reading in them all, Brian Browne Walker, author of beloved translations of the I Ching, Tao te Ching, Hua hu Ching, and Art of War, has formulated a subtle, calming set of teachings designed to usher the practitioner through the back door of realization. That door, the ancients teach us, is always left ajar. Designed to be read in an ordinary manner or consulted as an oracle in the fashion of the I Ching, Wei wu Wei Ching is also available as an app for iPhone, iPad, and all Android phones and tablets via the store at www.brianbrownewalker.com. In this tradition of wei wu wei, we don't have a thing to offer you. That is why you can rely upon it for everything.