The Advertising And Business Side Of Radio
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Author | : Ned Midgley |
Publisher | : Wildside Press LLC |
Total Pages | : 382 |
Release | : 2008-05-01 |
Genre | : Business & Economics |
ISBN | : 1434471764 |
Download The Advertising and Business Side of Radio Book in PDF, Epub and Kindle
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author | : Andrew Ingram |
Publisher | : John Wiley & Sons |
Total Pages | : 132 |
Release | : 2006-02-03 |
Genre | : Business & Economics |
ISBN | : 0470016116 |
Download An Advertiser's Guide to Better Radio Advertising Book in PDF, Epub and Kindle
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author | : Pierre Boucheron |
Publisher | : |
Total Pages | : 46 |
Release | : 1928* |
Genre | : |
ISBN | : |
Download Advertising Radio to the American Public Book in PDF, Epub and Kindle
Author | : Charles Harold Sandage |
Publisher | : |
Total Pages | : 304 |
Release | : 1945 |
Genre | : Radio advertising |
ISBN | : |
Download Radio Advertising for Retailers Book in PDF, Epub and Kindle
Author | : Edmond A. Bruneau |
Publisher | : |
Total Pages | : 8 |
Release | : 1988 |
Genre | : Radio advertising |
ISBN | : |
Download Advertising Book in PDF, Epub and Kindle
Author | : United States. Office of Education |
Publisher | : |
Total Pages | : 794 |
Release | : 1952 |
Genre | : Education |
ISBN | : |
Download Bulletin Book in PDF, Epub and Kindle
Author | : David Sell |
Publisher | : David Sell |
Total Pages | : 74 |
Release | : 2011-02-08 |
Genre | : Business & Economics |
ISBN | : 1458087506 |
Download How to Make Your Radio Advertising Work for You Book in PDF, Epub and Kindle
Author | : Tony Hertz |
Publisher | : Ecademy Press |
Total Pages | : 177 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 1908746653 |
Download The 7 Secrets of Creative Radio Advertising Book in PDF, Epub and Kindle
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Author | : Bob Schulberg |
Publisher | : |
Total Pages | : 205 |
Release | : 1989 |
Genre | : |
ISBN | : |
Download Radio Advertising Book in PDF, Epub and Kindle
Author | : Charles Hull Wolfe |
Publisher | : |
Total Pages | : 778 |
Release | : 1953 |
Genre | : Radio advertising |
ISBN | : |
Download Modern Radio Advertising Book in PDF, Epub and Kindle