Taco Usa

Presents a narrative history of Mexican cuisine in the United States, sharing a century's worth of anecdotes and cultural criticism to address questions about culinary authenticity and the source of Mexican food's popularity.

"In Planet Taco, Jeffrey Pilcher traces the historical origins and evolution of Mexico's national cuisine, explores its incarnation as a Mexican American fast-food, shows how surfers became global pioneers of Mexican food, and how Corona beer conquered the world. Pilcher is particularly enlightening on what the history of Mexican food reveals about the uneasy relationship between globalization and authenticity. The burritos and taco shells that many people think of as Mexican were actually created in the United States. But Pilcher argues that the contemporary struggle between globalization and national sovereignty to determine the authenticity of Mexican food goes back hundreds of years. During the nineteenth century, Mexicans searching for a national cuisine were torn between nostalgic "Creole" Hispanic dishes of the past and French haute cuisine, the global food of the day. Indigenous foods were scorned as unfit for civilized tables. Only when Mexican American dishes were appropriated by the fast food industry and carried around the world did Mexican elites rediscover the foods of the ancient Maya and Aztecs and embrace the indigenous roots of their national cuisine"--

The first history of tacos developed in the United States, now revised and expanded, this book is the definitive survey that American taco lovers must have for their own taco explorations. “Everything a food history book should be: illuminating, well-written, crusading, and inspiring a taco run afterwards. You’ll gain five pounds reading it, but don’t worry—most of that will go to your brain.”—Gustavo Arellano, Los Angeles Times “[Ralat] gives an in-depth look at each taco’s history and showcases other aspects of taco culture that has solidified it as a go-to dish on dinner tables throughout the nation.”—Smithsonian Magazine “A fascinating look at America’s many regional tacos. . . . From California’s locavore tacos to Korean ‘K-Mex’ tacos to Jewish ‘deli-Mex’ to Southern-drawl ‘Sur-Mex’ tacos to American-Indian-inspired fry bread tacos to chef-driven ‘moderno’ tacos, Ralat lays out a captivating landscape.”—Houston Chronicle “You’ll learn an enormous and entertaining amount about [tacos] in . . . American Tacos. . . . The book literally covers the map of American tacos, from Texas and the South to New York, Chicago, Kansas City and California.”—Forbes “An impressively reported new book . . . a fast-paced cultural survey and travel guide . . . American Tacos is an exceptional book.”—Taste

From award-winning columnist and favorite talking head Gustavo Arellano, comes this explosive, irreverent, smart, and hilarious Los Angeles Times bestseller. ¡Ask a Mexican! is a collection of questions and answers from Gustavo Arellano that explore the clichés of lowriders, busboys, and housekeepers; drunks and scoundrels; heroes and celebrities; and most important, millions upon millions of law-abiding, patriotic American citizens and their illegal-immigrant cousins who represent some $600 billion in economic power. At a strong eighteen percent of the U.S. population, Latinos have become America's largest minority—and Mexicans make up a large part of that number. Gustavo confronts the bogeymen of racism, xenophobia, and ignorance prompted by such demographic changes through answering questions put to him by readers of his ¡Ask a Mexican! column in California's OC Weekly. He challenges readers to find a more entertaining way to understand Mexican culture that doesn't involve a taco-and-enchilada combo. From lighter topics like Latin pop and great Mexican food to more serious issues like immigration and race relations, ¡Ask a Mexican! ​runs the gamut. Why do Mexicans call white people gringos? Are all Mexicans Catholic? What's the best tequila? Gustavo answers a wide range of legitimate and illegitimate questions, in the hopes of making a few readers angry, making most of us laugh, sparking a greater dialogue, and enhancing cross-cultural understanding.

Having “discovered” the flavors of barbacoa, bibimbap, bánh mi, sambusas, and pupusas, white middle-class eaters are increasingly venturing into historically segregated neighborhoods in search of “authentic” eateries run by—and for—immigrants and people of color. This interest in “ethnic” food and places, fueled by media attention and capitalized on by developers, contributes to gentrification, and the very people who produced these vibrant foodscapes are increasingly excluded from them. Drawing on extensive fieldwork, geographer Pascale Joassart-Marcelli traces the transformation of three urban San Diego neighborhoods whose foodscapes are shifting from serving the needs of longtime minoritized residents who face limited food access to pleasing the tastes of wealthier and whiter newcomers. The $16 Taco illustrates how food can both emplace and displace immigrants, shedding light on the larger process of gentrification and the emotional, cultural, economic, and physical displacement it produces. It also highlights the contested food geographies of immigrants and people of color by documenting their contributions to the cultural food economy and everyday struggles to reclaim ethnic foodscapes and lead flourishing and hunger-free lives. Joassart-Marcelli offers valuable lessons for cities where food-related development projects transform neighborhoods at the expense of the communities they claim to celebrate.

Bestselling author of ¡Ask a Mexican! Gustavo Arellano returns with Orange County, a seamlessly woven history of California's Orange County with Gustavo's personal narrative of growing up within its neighborhoods. The story began in 1918, when Gustavo Arellano's great-grandfather and grandfather arrived in the United States, only to be met with flying potatoes. They ran, and hid, and then went to work in Orange County's citrus groves, where, eventually, thousands of fellow Mexican villagers joined them. Gustavo was born sixty years later, the son of a tomato canner who dropped out of school in the ninth grade and an illegal immigrant who snuck into this country in the trunk of a Chevy. Meanwhile, Orange County changed radically, from a bucolic paradise of orange groves to the land where good Republicans go to die, American Christianity blossoms, and way too many bad television shows are green-lit. Part personal narrative, part cultural history, Orange County is the outrageous and true story of the man behind the wildly popular and controversial column ¡Ask a Mexican! and the locale that spawned him. It is a tale of growing up in an immigrant enclave in a crime-ridden neighborhood, but also in a promised land, a place that has nourished America's soul and Gustavo's family, both in this country and back in Mexico, for a century. Nationally bestselling author, syndicated columnist, and the spiciest voice of the Mexican-American community, Gustavo Arellano delivers the hilarious and poignant follow-up to ¡Ask a Mexican!, his critically acclaimed debut. Orange County not only weaves Gustavo's family story with the history of Orange County and the modern Mexican-immigrant experience but also offers sharp, caliente insights into a wide range of political, cultural, and social issues.

Mexican cuisine has emerged as a paradox of globalization. Food enthusiasts throughout the world celebrate the humble taco at the same time that Mexicans are eating fewer tortillas and more processed food. Today Mexico is experiencing an epidemic of diet-related chronic illness. The precipitous rise of obesity and diabetes—attributed to changes in the Mexican diet—has resulted in a public health emergency. In her gripping new book, Alyshia Gálvez exposes how changes in policy following NAFTA have fundamentally altered one of the most basic elements of life in Mexico—sustenance. Mexicans are faced with a food system that favors food security over subsistence agriculture, development over sustainability, market participation over social welfare, and ideologies of self-care over public health. Trade agreements negotiated to improve lives have resulted in unintended consequences for people’s everyday lives.

Richly photographed and authentically local, LA Mexicano showcases LA’s famously rich and complex Mexican-food culture, including recipes; profiles of chefs, bakers, restaurateurs, and vendors; and neighborhood guides. Part cookbook, part food journalism, and part love song to LA, it's the definitive resource for home cooks, hungry Angelenos, and food-loving visitors. With a foreword by Taco USA's Gustavo Arellano.

The definitive word on tacos from native Angeleno Wes Avila, who draws on his Mexican heritage as well as his time in the kitchens of some of the world's best restaurants to create taco perfection. In a town overrun with taco trucks, Wes Avila's Guerrilla Tacos has managed to win almost every accolade there is, from being crowned Best Taco Truck by LA Weekly to being called one of the best things to eat in Los Angeles by legendary food critic Jonathan Gold. Avila's approach stands out in a crowded field because it's unique: the 50 base recipes in this book are grounded in authenticity but never tied down to tradition. Wes uses ingredients like kurobata sausage and sea urchin, but his bestselling taco is made from the humble sweet potato. From basic building blocks to how to balance flavor and texture, with comic-inspired illustrations and stories throughout, Guerrilla Tacos is the final word on tacos from the streets of L.A.

Rory Perez, a food truck owner who can't cook, is struggling to keep the business she inherited from her aunt out of the red--and an upcoming contest during Modest's annual food truck festival seems the best way to do it. The prize money could finally give her a solid financial footing and keep her cousin with special needs paid up at her beloved assisted living home. Then maybe Rory will have enough time to meet the man she's been talking to via an anonymous online dating site. Jude Strong is tired of being a puppet at his manipulative father's law firm, and the food truck festival seems like the perfect opportunity to dive into his passion for cooking and finally call his life his own. But if he loses the contest, he's back at the law firm for good. Failure is not an option. Complications arise when Rory's chef gets mono and she realizes she has to cook after all. Then Jude discovers that his stiffest competition is the same woman he's been falling for online the past month. Will these unlikely chefs sacrifice it all for the sake of love? Or will there only ever be tacos for one?