Summary Unleashing The Killer App

The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance". This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They transform industries, redefine markets and devastate the established order. In their book, the authors explain a digital strategy that companies should exploit in order to gain a position where they can introduce killer apps. This summary teaches you how to best position your company to profit from the emergence of the electronic commerce market. Added-value of this summary: - Save time - Understand key concepts - Expand your knowledge To learn more, read "Unleashing the Killer App" and find out why you should use killer apps to remain competitive today and in the future.

When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization--and perhaps even release one.

The must-read summary of Larry Downes' book: "The Strategy Machine: Building Your Business One Idea at a Time". This complete summary of the ideas from Larry Downes' book "The Strategy Machine" shows that disposable computers are set to transform every industry. To be ready for this, the ultimate extension of the Information Revolution, you need to develop a “Strategy Machine” which incorporates a portfolio of strategies that you can use to harness these imminent and dramatic changes in the marketplace. In his book, the author explains that a viable and effective strategy machine will have a portfolio with three types of investments: projects, venture and options. This summary describes each of these investment types in detail and shows how you can use them to move forward in the Information Revolution. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Strategy Machine" and discover this essential guidebook that provides essential tools for re-thinking your company's strategy portfolio.

Are you wondering what the next killer app will be? Do you want to know how you can maintain and add to your value during these rapidly changing times? Are you wondering how the word love can even be used in the context of business? Instead of wondering, read this book and find out how to become a lovecat—a nice, smart person who succeeds in business and in life. How do you become a lovecat? By sharing your intangibles. By that I mean: Your knowledge: everything that comes from all the books that I’ll encourage you to devour. Your network: the collection of friends and contacts you now have, which I’ll teach you how to grow and nurture. Your compassion: that human warmth you already possess—in these pages I’ll convince you that you can show it freely at the office. What happens when you do all this? * You become a rich source of information to all around you. * You are seen as a person with valuable insight. * You are perceived as generous to a fault, producing surprise and delight. * You double your business intelligence in one year. * You triple your network of personal relationships in two years. * You quadruple the number of colleagues in your life who love you like family. In short, you become one of those amazing, outstanding people to whom everyone turns, who leads rather than follows, who never runs out of ideas, contacts, or friendship. Here’s the real scoop: Nice guys don’t finish last. They rule!

Why does Western civilization dominate the rest of the world? This book is a summary of “Civilization: The West and the Rest,” by Niall Ferguson. The central question is: Why did the West dominate the Rest and not vice versa? The book describes six concepts that the West has developed that allow them to leap ahead of the Rest, unleashing the Industrial Revolution and increasing human productivity. Six hundred years ago, Ming China and Ottoman Turkey dominated the world civilizations, while Western Europe was a miserable backwater, devastated by incessant war and disease. But today, Western civilization has risen to global dominance. How has the West overtaken its Eastern rivals in the past 500 or so years? In Civilization, Niall Ferguson argues that beginning in the 15th century, the West developed six powerful concepts that the Rest lacked: competition, science, property rights, medicine, consumerism, and work ethic. These six killer apps allowed the West to leap ahead of the Rest, unleashing the Industrial Revolution and increasing human productivity. Yet now, the days of Western predominance are numbered because the Rest are adopting these same concepts, while the West has lost faith in its own civilization. Read this book and learn how these six killer apps help the West dominate the world. This guide includes * Book Summary—helps you understand the key concepts. * Online Videos—cover the concepts in more depth. Value-added from this guide: * Save time * Understand key concepts * Expand your knowledge

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com

"The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get out of their own way, take advantage of their natural assets, and vanquish both traditional competitors and upstarts by nurturing and unleashing their own killer apps."--Amazon.com.

This book provides a concise but comprehensive guide to the disciplines of database design, construction, implementation, and management. Based on the authors’ professional experience in the software engineering and IT industries before making a career switch to academia, the text stresses sound database design as a necessary precursor to successful development and administration of database systems. The discipline of database systems design and management is discussed within the context of the bigger picture of software engineering. Students are led to understand from the outset of the text that a database is a critical component of a software infrastructure, and that proper database design and management is integral to the success of a software system. Additionally, students are led to appreciate the huge value of a properly designed database to the success of a business enterprise. The text was written for three target audiences. It is suited for undergraduate students of computer science and related disciplines who are pursuing a course in database systems, graduate students who are pursuing an introductory course to database, and practicing software engineers and information technology (IT) professionals who need a quick reference on database design. Database Systems: A Pragmatic Approach, 3rd Edition discusses concepts, principles, design, implementation, and management issues related to database systems. Each chapter is organized into brief, reader-friendly, conversational sections with itemization of salient points to be remembered. This pragmatic approach includes adequate treatment of database theory and practice based on strategies that have been tested, proven, and refined over several years. Features of the third edition include: Short paragraphs that express the salient aspects of each subject Bullet points itemizing important points for easy memorization Fully revised and updated diagrams and figures to illustrate concepts to enhance the student’s understanding Real-world examples Original methodologies applicable to database design Step-by-step, student-friendly guidelines for solving generic database systems problems Opening chapter overviews and concluding chapter summaries Discussion of DBMS alternatives such as the Entity–Attributes–Value model, NoSQL databases, database-supporting frameworks, and other burgeoning database technologies A chapter with sample assignment questions and case studies This textbook may be used as a one-semester or two-semester course in database systems, augmented by a DBMS (preferably Oracle). After its usage, students will come away with a firm grasp of the design, development, implementation, and management of a database system.