Streetwise Low Cost Web Site Promotion

Fresh innovative ideas for driving traffic to any site.

As appealing and lucrative as property ownership can be, it isn't an occupation to be learned through trial and error. It's essential property owners understand all the ins and outs--legally and financially--for their own welfare as well as their tenants. Streetwise Landlording and Property Management addresses all aspects of the business, from the practical to the strategic. Property management is a 24/7 job with high risks as well as rewards. Streetwise Landlording and Property Management helps you assess whether or not you're cut out for the job.

This authoritative work shows how to: - Decide on the best structure - Establish proper accounting methods - Handle taxes - Protect personal assets

Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business needs a plan. Streetwise Business Plans with CD shows you how to create a professional business plan in no time. This book explains how to use a business plan to establish a sound business, develop a complete marketing strategy, and forecast change. Streetwise Business Plans with CD features multiple samples of prewritten text for every part of your plan, as well as two complete sample business plans. Streetwise Business Plans with CD includes sample material to be used in creating the ultimate business plan. The CD walks you through all of the basics and includes important topics such as Your General Executive Summary, Company Summary, Services & Products Summary, Market Analysis, Strategic Summary, Management Summary, and a Financial Plan. Whether you're expanding an established enterprise or opening a one-person shop, the best way to get your new business off to a good start is with Streetwise Business Plan with CD!

Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

You're a business owner, not a "numbers" person-but you still need a basic understanding of accounting and finance if you're going to stay in the black. StreetwiseFinance & Accounting for Entrepreneurs is the easy-to-understand primer you need to set up and maintain effective financial records. Streetwise Finance and Accounting for Entrepreneurs will give you a solid foundation and a basic understanding of accounting and finance. Author Suzanne Caplan covers everything from financial statements to understanding credits and debits and establishing budgets. This revised edition also includes strategies for rescuing a struggling business, and developing an exit strategy for selling or bequeathing your business. Includes advice on: Controlling costs Planning a budget you can stick to Organizing and maintaining your own books If you're not making and maintaining a budget, then you're not managing your business. With Streetwise Finance & Accounting for Entrepreneurs, you'll devise a startup budget as well as an operating budget. You'll learn to plan for growth and to use your budget to control costs. You'll read and create financial reports, profit and loss statements, balance sheets, and cash flow projections. No matter who does the actual record keeping for your organization, you need to know where the numbers come from, how they are reported-and what they mean to your bottom line. Streetwise Finance & Accounting is your key to knowing how much money you need for your business, where to get it, and how to manage it.

Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise “RM” books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building website traffic to financing.

Learn how to promote on the Internet by designing an effective Web site, following-up efficiently with customers, transforming a business without risking the current success, and reviewing trends and results. Two-color throughout.

Exhaustively researched and thoroughly up-to-date to reflect all the shifts in the economy, Streetwise Low-Cost Marketing shows readers how to create "buzz" through good customer service, strong promotional materials, and smart use of the Internet.