Strategy Genius

The fast-track MBA in strategy Imagine having instant access to the world's smartest thinking on strategy - and being shown exactly what to do to guarantee that you get your own strategy right, every time. Strategy Genius makes it easy to apply what researchers know about strategic thinking to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in strategy. Each of the 40 chapters is a mini-masterclass in strategic thinking, explaining the research and showing you how to apply it for yourself. In business, conventional wisdom often says one thing while research says another. Strategy Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better strategist. Quick to read and intensely practical, this book will bring a little strategy genius into your day. 'Strategy is one of those topics that many people talk about without having much idea what they mean. Richard Jones is one of the exceptions. A very good book; I recommend it strongly' Peter Hiscocks, CEO Judge Business School Executive Education, University of Cambridge 'Genius conflated into something you can understand. A bit like Richard, really' Michael Wilson, Director of Business and Economics Editor, Arise Global Networks

A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning. The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won and lost, and the difference is plain. Success is measurable; failure is obvious. In contrast, the pure strategist understands that war is but one aspect of social and political competition, an ongoing interaction that has no finality. Strategy therefore connects the conduct of war with the intent of politics. It shapes and guides military means in anticipation of a panoply of possible coming events. In the process, strategy changes the context within which events will happen. In this new book we see clearly that the goal of strategy is not to culminate events, to establish finality in the discourse between states, but to continue them; to influence state discourse in such a way that it will go forward on favorable terms. For continue it will. This book will provoke debate and stimulate new thinking across the field and strategic studies.

Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius--46 glittering gems that will light students path to creative brilliance. This is an essential handbook for students in graphic design, branding, marketing, business, Journalism and writing courses, and more. The rules in this book are timeless. None of them are new, yet they can help students create something new. Michelangelo didn't invent the hammer and chisel, but by using these tools he sculpted the Pietá. And just as you can't shape a block of marble with your bare hands, you can't shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don't. Most creative people are focused on their projects, and reading a long book is a luxury they can ill afford. So here's a slim volume with bite-size advice. Students can reach into it randomly, underline its salient points, and return to its rules as needed. Neumeier starts with advice on strategy--or how to get the right idea. He continues with practical tips on execution--how to get the idea right. From there, he moves on to building creative skills over time, and finally to putting your brilliance to work in the larger world.

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

L'a. propone uno studio dei processi del pensiero che sottendono la creazione leonardiana.

The purposes of the series Strategies of genius is to apply the tools of neuro-linguistic programming to analyze important historical figures in order to produce practical and effective strategies that can be learned and applied in other contexts. By analyzing quotations and anecdotes, the author describes the thinking processes of each individual studied and then shows how these processes may be used by the reader to enhance their own creativity and problem solving ability.

At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

Dr. Charles Hamilton Houston was an outstanding Harvard-trained Supreme Court lawyer for the NAACP. As Dean of Howard University Law School, he mentored future Supreme Court Justice Thurgood Marshall. As architect of the Brown v. Board of Education case, he is often called the man who killed "Jim Crow." This unsung African-American hero also transformed American law in labor, criminal justice, and the First Amendment.

An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.