Strategic Planning For Social Media In Libraries

As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.

The advent of new technologies has changed the scene in the information world. Today, information is available at the users' fingertips through social media. Social media can be a Trojan horse for libraries. New technologies shorten the distance between the library users and the rest of the world through tools and sites such as YouTube, Facebook, Twitter, and Pinterest. It is a real-time connection, where users can subscribe to other users' activities, and share new ideas and technology. Libraries should find strategies of sustaining relevance without changing the role of the library. This book introduces libraries to new technology, showing how libraries, with strategic planning, can effectively use this new technology. Today, many people, including librarians, interact in the online world. People watch and comment on YouTube videos, comment on a friends' Facebook, and read and post blogs. Despite this, users might not necessarily know how to use social technologies effectively and meaningfully. This book shows how librarians can utilize social media effectively and more efficiently. The adaption of these tools will also help library professionals to communicate, participate, and add value to their experience by allowing them to access and share knowledge from available sources. [Subject: Library and Information Science, Social Media]

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Written by a team of authors with decades of library administration experience between them, this powerful resource enables academic libraries to produce plans that will offer directional guidance to employees while also demonstrating the library's power to meet institutional goals.

The PLA Results Series has long served to help public librarians envision, evaluate, and respond to community needs with distinctive programs and services. Building from this proven model, Strategic Planning for Results is the fully revised version of Planning for Results, the foundational book in this groundbreaking series. Sandra Nelson, senior editor of the Results Series, focuses on the essential steps to draft a results-driven, strategic planning process that libraries can complete over the course of four months, regardless of organizational structure or size. Reflecting on the current planning environment for public libraries, Nelson makes the case for strategic rather than long-term planning and includes a wealth of information about understanding and managing the change process to help staff Assess the change-readiness of the library and preparing staff to implement forthcoming changes Simplify data collection and decision-making processes through the use of 14 reproducible workforms Identify service priority options and reach agreement as a group Successfully present and communicate within their library Including the newly revised and adopted Public Library Service Responses, along with case studies, workforms, and tool kits, Strategic Planning for Results offers librarians a wealth of ideas to effectively meet changing community needs.

Taking a staff-led approach, this book helps libraries of all types create their own meaningful and authentic strategic plans while demystifying a process that can bring many benefits to the organization. With dwindling budgets to pay for consultants and a growing interest in collaboration across the organization, libraries are increasingly taking a do-it-yourself approach to strategic planning. This book takes a step-by-step approach to grassroots strategic planning for libraries of all types. The authors, who led a successful strategic planning process at their own library, provide practical advice and detailed information to guide library personnel through their own process. Topics include aligning with institutional and community values, creating vision and mission statements, researching stakeholder needs, conducting environmental scans, collaborative drafting of the plan, communication strategies, and implementation and assessment of the plan. Each chapter helps librarians create a strategic plan for a broad spectrum of libraries, including K–12, post-secondary, public, and special libraries. A unique feature of the book is its emphasis on the ways in which different library types can collaborate to meet shared goals. This book is a one-stop-shop, providing everything library staff will need to create a strategic plan without searching for additional sources.

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?