Stores And Retail Spaces 4

In this volume, the editors of VM+SD have compiled the most significant projects of 1997 and 1998 in cooperation with ISP. These award-winning projects were determined by a panel distinguished judges who viewed more than 300 submissions. Evaluated on five qualities : planning and design, lighting, visual merchandising, graphics and innovation, the stores on the following pages exemplify these aspects at the highest level.

This volume showcases imaginative installations, displays and store decorations used by businesses large and small to attract customers. Featured projects are drawn from large brands such as UNIQLO and Swarovski Crystal, as well as small boutique stores, upscale malls and shopping centres around the world.

Presenting a critical and theoretical dimension to retail design, Boutiques and Other Retail Spaces links the ideas behind it to real practice in this innovative and important contribution to architectural/interior theory literature. Retail structure has been subject to a dramatic and ongoing transformation over the past thirty years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. These specialized boutiques are highly designed, involving well-known architectural firms such as OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron amongst others. With case studies and over 100 black and white images, Vernet and de Wit set forth original and well-grounded theory to accompany this popular and lucrative area of work.

Over the past few years there has been a proliferation of new kinds of retail space. Retail space has cropped up just about everywhere in the urban landscape: in libraries, workplaces, churches and museums. In short, retail is becoming a more and more manifest part of the public domain. The traditional spaces of retail, such as city centres and outlying shopping malls, are either increasing in size or disappearing, producing new urban types and whole environments totally dedicated to retail. The creation of these new retail spaces has brought about a re- and de-territorialisation of urban public space, and has also led to transformations in urban design and type of materials used, and even in the logic and ways through which these design amenities meet the needs of retailers and/or consumers. This book describes how the retailisation of public domains affects our everyday life and our use of the built environment. Taking an architectural and territorial perspective on this issue, it looks specifically at how retail and consumption spaces have changed and territorialised urban life in different ways. It then develops a methodology and a set of concepts to describe and understand the role of architecture in these territorial transformations.

This book derives from observations of the contemporary built environment and its contradictions. The suburban retail spaces, specifically the suburban shopping mall, and the changes caused by them within urban organisms are the object of the investigation synthesized in the volume. The topic is very crucial for the development of the contemporary city. It constitutes at the same time a problem (large commercial structures' spread is 'destroying' traditional commercial urban fabrics) and an opportunity (shopping malls are the most vital parts of the new suburbs and can play the role of community nucleus in urban and suburban areas). Furthermore, the spread of e-commerce forces these structures to functional and spatial transformations that brings also a new relationship with the city. The analytical reading, supplemented by generative and design projections, is carried out by using the conceptual and methodological tools of urban morphology, specifically those of the typological processual approach. From this specific point of view, the suburban shopping mall is read as an organism (a complex system characterized by mutual solidarity and interdependence among component elements) in itself, and as a sub-organisms belonging to the largest territorial organism. The book is intended to offer, to operators, scholars, researchers, professionals and students, a reading and design method, to interpret an important aspect of the contemporary built environment by analyzing the suburban commercial space case. It offers at the same time a model applicable to other specific not-commercial cases, to defining paths for further research and design developments.

"Retail Spaces: Small Stores, No. 2 builds upon the overwhelming success of the first volume and features more than 50 of the most innovative new small stores. With a plethora of small retail operations opening across the globe, and in all sectors of the retailing world, this exciting segment of the industry continues to drive retailing forward. The many recent success stories included in this book prove that small spaces and big sales do go hand-in-hand. With careful design and exciting visual presentation small retailers are generating profits that rival their much larger competitors and far exceed what the square footage would seemingly predict. Although it's easy to focus only on the challenges of a small store, the advantages are significant and are emphasized in this new volume. In addition to the obvious savings in real estate and overhead costs, the small retailer has the ability to precisely focus the shopper's attention. Careful attention to store layout and visual presentation ensure that every item in a retailer's offering beckons to the consumer. The results are gems of the retailing world that entice shoppers to linger--and return again and again. This book is an invaluable resource for retailers, interior designers, architects and visual merchandising professionals engaged in the future of retailing. "

Winning entries in the most recent international competition honoring excellence in commercial interior design are showcased in this volume, the second edition of an idea-packed sourcebook for designers, retailers, and visual merchandisers.