Sport Commerce Culture

This collection of eight critical sociological essays by David L. Andrews on sport and culture is heavily influenced by the work of C. Wright Mills, which insisted on the need to anchor any examination of social existence within the historical moment and conditions that frame it.

This book makes a timely contribution to a broader methodological project as the first systematic examination and explication of qualitative research methods within sports studies. Qualitative Methods in Sports Studies assesses a variety of approaches, ranging from social historical, media text, and personal narrative to ethnographic and interview-based qualitative research methodologies. Drawing on the diversity of sport studies literature, contributors outline the major issues and strategies associated with each method. This practical research guide is an essential reference tool for students and scholars of sport and leisure studies.

P EM Youth Culture and Sport /EM critically interrogates and challenges contemporary articulations of race, class, gender, and sexual relations circulating throughout popular iterations of youth sporting culture in late-capitalism. Written against the backdrop of important changes in social, cultural, political, and economic dynamics taking place in corporate culture?'s war on kids, this exciting new volume marks the first anthology to critically examine the intersection of youth culture and sport in an age of global uncertainty. Bringing together leading scholars from cultural studies, gender studies, sociology, sport studies, and related fields, chapters range in scope from 'action' sport subcultures and community redevelopment programs to the cultural politics of white masculinity and Nike advertising. It is a must read for anyone interested in gaining a better understanding of the role sport plays in the construction of experiences, identities, practices, and social differences of contemporary youth culture. /P

Many historians have described early industrial Britain as a 'bleak age' where the masses possessed little time, energy or money to devote to sport. Adrian Harvey reveals a very different picture of Britain at this time to show a rich, diverse and commercial sporting culture accessible to almost everyone. Far from being tied to a recreational calendar that was dependent upon established, traditional holidays, sporting events occurred within their own leisure timetable. Indeed, by the 1840s, it was common for sporting events to be conducted on a regular basis every week. Harvey demonstrates how newspapers and periodicals began to recognize that sport had the capacity to capture the public's imagination, and the importance of the spectating audience transformed the staging of events into a major source of revenue. The increasing amount of money involved in sport created a situation in which the participants were often unable to regulate and administer activity, especially as they were confronted with instances of substantial corruption and fraud. The public perception of activity in many sports changed dramatically, with the existence of professionals expanding and the social elite withdrawing from the various roles that they had previously performed as organizers, supervisors and competitors. This is the first in-depth study of sporting culture in Britain during the first half of the nineteenth century that is based upon sporting periodicals, newspapers and sporting archives. Harvey depicts a society that is not suffering from a severe attack on recreations by commerce, industry and government, but one in which the principal problems experienced stemmed from criminal activity. As such, this book provides a much-needed revision of many misconceptions about the early history of sport in Britain.

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

It is impossible to fully understand contemporary society and culture without acknowledging the place of sport. Sport is part of our social and cultural fabric, possessing a social and commercial power that makes it a potent force in the world, for good and for bad. Sport has helped to start wars and promote international reconciliation, while every government around the world commits public resources to sport because of its perceived benefits. From the bleachers to the boardroom, sport matters. Now available in a fully revised and updated new edition, this exciting, comprehensive and accessible textbook introduces the study of sport, culture and society. International in scope, the book explores the key social theories that shape our understanding of sport as a social phenomenon and critically examines many of the assumptions that underpin that understanding. Placing sport at the very heart of the analysis, and including vibrant sporting examples throughout, the book introduces the student to every core topic and emerging area in the study of sport and society, including: the history and politics of sport sport and globalization sport and the media sport, violence and crime sport, the body and health sport and the environment alternative sports and lifestyles sporting mega-events sport and development. Each chapter includes a wealth of useful features to assist the student, including chapter summaries, highlighted definitions of key terms, practical projects, revision questions, boxed case-studies and biographies, and guides to further reading, with additional teaching and learning resources available on a companion website. Sport, Culture and Society is the most broad-ranging and thoughtful introduction to the socio-cultural analysis of sport currently available and sets a new agenda for the discipline. It is essential reading for all students with an interest in sport. Visit the companion website at www.routledge.com/cw/jarvie.

Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

What can sport do to produce social change in our world today? It is impossible to fully understand contemporary society and culture without acknowledging the importance of sport. Sport is part of our social and cultural fabric, possessing a commercial power that makes it a potent force in the world, for good and for bad. It has helped to start wars and promote international reconciliation, and governments around the world commit public resources to sport. Sport matters, but how should you make sense of what is going on in the world of sport today? Now in a fully revised, updated and expanded third edition, this critical, challenging and comprehensive textbook introduces the study of sport, culture and society. International in scope, it challenges us to reactivate an audacious spirit of activism through sport. Full of contemporary examples, it places sport at the heart of the analysis and introduces the reader to every core topic and emerging area in the study of sport and society, including: the history and politics of sport; sport, gender and sexuality; sport, disability and advocacy; sport, race and racism; sport, violence and crime; sport and health; sport, globalisation and democracy; sport, media and cultural relations; sport and the environment; sporting cities and mega-events; sport, poverty and development. Each chapter includes a wealth of useful features, including Sport in Focus case studies, chapter summaries, guides to further reading, revision questions, practical projects, definitions of key concepts and weblinks. Additional teaching and learning resources – including a testbank, resource list and glossary – are available on a companion website. Sport, Culture and Society is the most broad-ranging, in-depth and thoughtful introduction to the sociocultural analysis of sport currently available and sets a new agenda for the discipline. It is essential reading for all students with an interest in sport.

Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.