Social Media Marketing On Instagram Exploration Of Strategic Perspectives

Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

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Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for yourself. All of these guidelines will help you build an impactful brand or your small business on Instagram. Build profit, fuel growth and create a better, more recognizable, successful brand, starting today! If you’re confused with all the large amount of available, this book will set things straight for you. You don’t need any other book to learn about Instagram marketing. You don’t need to search for more information or check for other available methods. You don’t even need to worry of doing questionable things that could get you banned on Instagram. Everything that you need to get started is already in this book. All that is left for you to do is to read it and apply it to your business. So grab the book and start learning how to market your business on Instagram!

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The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand's message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn't already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand's Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don't go together. Use your brand or company name in hashtags: the hashtags that you pick don't have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

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