Show Card Writing Show Card Design And Ornament Letter Formation

A Textbook on Show-Card Writing is a practical guide to the art of creating attractive and effective display cards for commercial purposes. Produced by the International Correspondence Schools, it provides step-by-step instructions on how to design and letter cards for a range of settings, such as store windows, trade shows, and exhibitions. The book includes numerous examples of successful cards, as well as tips on color, layout, and composition. It remains a valuable resource for anyone interested in the history of advertising and printing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Excerpt from A Textbook on Show-Card Writing: International Correspondence Schools, Scranton, Pa; Show-Card Writing, Show-Card Design and Ornament, Letter Formation Therefore, the show-card writer is indispensable to the successful up-to-date merchant, and, as an employe, he is valued in proportion to his ability to prepare work that will arrest the eye of every passer-by. It is equally meces sary for those engaged in this profession to be familiar with every form of letter that will most efiectively serve their purpose, and to make use of every novelty in designing, arrangement, and artistic embellishment known to modern practice. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Excerpt from A Textbook on Show-Card Writing: International Correspondence Schools, Scranton, Pa; Show-Card Writing, Show-Card Design and Ornament, Letter Formation The present volume will undoubtedly fill a long-felt want for a full and exhaustive treatment of the subject of Show-Card Writing. The text is clear and comprehensive and the subject is treated in such a manner that it can not only be readily understood by beginners but can also be consulted as a work of reference by experts. We are not aware of any previous attempt to prepare a work of this kind. In addition to the text matter proper, there are included in the Course fifteen Drawing Plates, each of which the student is expected to send to the Schools for corrections, suggestions, and criticisms. To avoid the use of a portfolio two sets of plates have been made - one to be used for printing the plates sent to students as they progress in their studies and the other for printing the reduced copies in this volume. It will be noticed that these plates have been inserted in their proper places on guards, thus permitting them to be opened flat without extending beyond the edges of the volume. To those who specialize in original designing, the present work will be found extremely fertile in suggestion; to all classes of card writers, it will prove valuable as a convenient work of ready reference. The index is full and simply arranged, enabling any one to find any style or form of letter with the least possible delay or difficulty. The work has been printed throughout on carefully selected, extra heavy, coated book paper; the illustrations accompanying the text are profuse, clear in detail, and have been prepared and executed at great expense; the colored plates are highly artistic and very finely finished products of the printers' skill. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.