Selling Yoga

Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.

With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.

Christina Sell knows the difference between a surface buzz in the yoga business (for a better, more beautiful “ME”), and its roots as an ancient practice of ethical life and spiritual transformation. With over twenty-five years “on the mat,” her voice of courage and sanity has never stopped urging yoga students and teachers alike to take a deeper dive: to confront media hype about body-image and the promise of any quick-fix in favor of a lifelong commitment to wholeness and freedom. This book is both an epitome of that call, and a practical guide to ongoing self-discovery. As the author of two previous books: Yoga From the Inside Out (2003) and My Body Is a Temple (2013), Christina Sell holds an international reputation as a gifted and compassionate teacher and trainer of yoga. As a former gymnast who dealt with eating disorders and addictions in her early years, Christina knows how to redirect thoughts and habits of negative body image toward spiritual practice and inner-awakening. A Deeper Yoga is for any practitioner or teacher who wants tools and support in finding a loving, expanded relationship with his or her body, mind, emotions and spirit. Her book is for anyone on the path of yoga. Newer yoga students will benefit from the compassionate explanations of the inner journey and find direction in building a stronger foundation of practice. Experienced yoga practitioners will find a refreshing and honest exploration of both the hype and the heart of the work. Teachers of all traditions will benefit from the ongoing reminder that yoga is not only for the body, but for transformation of consciousness and spiritual unfolding. This is a book for the long haul! A Deeper Yoga is uniquely aimed at practitioners who initially found help from yoga, but who are now experiencing impatience, discouragement or even disillusionment. It leads the reader to yoga’s more esoteric teachings, using language without jargon or unnecessary details. The tone is compassionate, yet strong and authoritative?inviting us to empower our own deeper knowing, yet without watering down the traditional teachings. Topics of body image, self-hatred, eating disorders, addiction and emotional imbalance are considered throughout. Christina skillfully dismantles the illusions and early conditionings that lead to unrealistic norms of perfection and empower a media-driven standard of beauty. A Deeper Yoga offers an alternative view of genuine beauty.

A handbook for the ultimate Yoga business professional

An introduction to Anusara Yoga, a style of hatha yoga, discussing how it can be helpful to overcome weight and self-image issues, and providing guidance and photographs for yoga practices and poses.

Join the ranks of top eBay sellers with even more insider tips! Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business! The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more. [Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track! Learn from hundreds of PowerSellers just what it takes to succeed on eBay: Determine what sells best on eBay, when it sells, and why Develop listings that create high traffic and product demand Handle end-of-sale payments and protect yourself from fraud and loss Manage listings, inventories, and communications Track incidentals, deductions, expenses, and other tax-related items Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping Use Blogs and eBay Guides and Reviews to drive traffic to your listings Make big money through eBay's Affiliates program

The quintessential guide to yoga assisting and hands-on teaching, Yoga Adjustments introduces the art and practice of providing yoga assists to yoga students. Addressing one of the most important topics in the yoga field, expert yoga instructor and best-selling author Mark Stephens covers the philosophy of yoga practice, the sensibilities of touch in teaching yoga and improving alignment, the seven principles of hands-on yoga teaching, and the twenty-five most effective methods of tactile cueing. An invaluable resource for all yoga teachers, teacher trainers, and serious yoga students, this book includes a foreword by yoga star Shiva Rea as well as over 850 unique instructional photos and explanatory captions demonstrating precise ways of guiding a variety of flowing sequences. Opening with an in-depth discussion of the philosophy of yoga assisting, Part I--Foundations describes the methods and techniques of giving yoga assistance, with detailed discussions of all of the elements of yoga assisting including communicating with students, qualities of touch, the five basic steps of providing hands-on cues, hands-on positioning and stance. Part II--Applications demonstrates how to assist students in each of over 100 postures in the seven families of asanas (poses). Each chapter begins with background on an asana family and close consideration of its foundation asana. Each asana is presented in a two-page spread with photos that show how to give students effective guidance and support. Part III--Evolution offers thoughts on the further development of yoga in the twenty-first century.

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Fresh from his guest appearance on "Oprah, " renowned yogi Rodney Yee brings this fitness craze to the masses with eight full yoga practices with 400 beautiful black-and-white photos.

Give yourself—and others—the gift of radiant health and happiness with this practical training manual for yoga teachers and aspiring leaders Strala teaches us to release the stress that inhibits our bodies, our minds, and our lives. It begins with a mindset that drops the myth of “no-pain, no-gain,” and says our best way to get where we’re going is to feel good along the way. It works miracles for our whole health, as we unblock our energy and bring our entire self into harmony. And we discover how to accomplish far more by learning to approach challenges in an easygoing way. Guiding Strala is an insider’s manual that reveals the approach and practices behind Strala’s worldwide Leadership Training Program. Whether you’re looking to lead yoga in any style, or find inspiration and guidance for your work, your relationships, or your family, you’ll gain an incredibly effective road map for accomplishing more than you ever dreamed possible. Special features include: • Specific techniques for dropping stress, and taking extremely good care of yourself • Powerful ways to form a positive connection with yourself, and with everyone • Natural movement practices to greatly elevate your capacity for challenge • Practical approaches for leading a class, including how to give people freedom for self-discovery, within a structure that leads to progress • Tips for how to create and grow a business that uplifts you • Contributions from Strala co-founder and mind-body medicine practitioner Mike Taylor, and renowned shiatsu healer Sam Berlind Guiding Strala gives leaders in every field an indispensable toolset for uncovering their own greatest potential, and helping the people they lead to do the same.