Satisfaction A Behavioral Perspective On The Consumer
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Author | : Richard L. Oliver |
Publisher | : Routledge |
Total Pages | : 544 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317460227 |
Download Satisfaction: A Behavioral Perspective on the Consumer Book in PDF, Epub and Kindle
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author | : Richard L. Oliver |
Publisher | : Routledge |
Total Pages | : 740 |
Release | : 2014-12-18 |
Genre | : Business & Economics |
ISBN | : 1317460219 |
Download Satisfaction: A Behavioral Perspective on the Consumer Book in PDF, Epub and Kindle
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author | : Gordon Foxall |
Publisher | : Beard Books |
Total Pages | : 246 |
Release | : 2004-12 |
Genre | : Psychology |
ISBN | : 1587982404 |
Download Consumer Psychology in Behavioral Perspective Book in PDF, Epub and Kindle
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author | : Paul M. Swamidass |
Publisher | : Springer Science & Business Media |
Total Pages | : 833 |
Release | : 2000-06-30 |
Genre | : Business & Economics |
ISBN | : 0792386302 |
Download Encyclopedia of Production and Manufacturing Management Book in PDF, Epub and Kindle
Production and manufacturing management since the 1980s has absorbed in rapid succession several new production management concepts: manufacturing strategy, focused factory, just-in-time manufacturing, concurrent engineering, total quality management, supply chain management, flexible manufacturing systems, lean production, mass customization, and more. With the increasing globalization of manufacturing, the field will continue to expand. This encyclopedia's audience includes anyone concerned with manufacturing techniques, methods, and manufacturing decisions.
Author | : Roland T. Rust |
Publisher | : SAGE |
Total Pages | : 201 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 0803949200 |
Download Service Quality Book in PDF, Epub and Kindle
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Author | : Rajiv Grover |
Publisher | : SAGE |
Total Pages | : 721 |
Release | : 2006-06-23 |
Genre | : Business & Economics |
ISBN | : 141290997X |
Download The Handbook of Marketing Research Book in PDF, Epub and Kindle
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author | : G. R. Foxall |
Publisher | : |
Total Pages | : 84 |
Release | : 1993 |
Genre | : Consumer behavior |
ISBN | : 9780704412989 |
Download The Behavioral Perspective Model of Purchase and Consumption Book in PDF, Epub and Kindle
Author | : Gordon Foxall |
Publisher | : Routledge |
Total Pages | : 370 |
Release | : 2009-09-10 |
Genre | : Business & Economics |
ISBN | : 1135238081 |
Download Interpreting Consumer Choice Book in PDF, Epub and Kindle
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
Author | : Curtis P. Haugtvedt |
Publisher | : Psychology Press |
Total Pages | : 1892 |
Release | : 2018-12-07 |
Genre | : Psychology |
ISBN | : 1136676201 |
Download Handbook of Consumer Psychology Book in PDF, Epub and Kindle
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author | : S. Ratneshwar |
Publisher | : Psychology Press |
Total Pages | : 358 |
Release | : 2003 |
Genre | : Consumer behavior |
ISBN | : 0415316170 |
Download The why of Consumption Book in PDF, Epub and Kindle
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.