Run With Foxes

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

A beautiful lost classic of nature writing which sits alongside Tarka the Otter, Watership Down, War Horse and The Story of a Red Deer This is the story of Wulfgar, the dark-furred fox of Dartmoor, and of his nemesis, Scoble the trapper, in the seasons leading up to the pitiless winter of 1947. As breathtaking in its descriptions of the natural world as it is perceptive its portrayal of damaged humanity, it is both a portrait of place and a gripping story of survival. Uniquely straddling the worlds of animals and men, Brian Carter's A Black Fox Running is a masterpiece: lyrical, unforgiving and unforgettable.

And Set in the Lakeland Falls where dour farmers who hunt on foot are outwitted and outrun by a vixen and her cubs.

Rhyming text follows the experiences of a red fox as it searches across a wintery landscape for food.

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

To protect their new cubs, the foxes band together to stop the construction of a dam which would flood their homeland, the Irish valley of Glensinna. Sequel to "Run with the Wind."

Summer has arrived in the Land of Sinna, and Black Tip and Vickey's cubs are growing up. Life is very exciting but it's also hard - the cubs have to learn the ways of the wild and how to stand up to hunters. Will they ever be able to fend for themselves, and run swift, run free?

The multi-award-winning 'Run With the Wind' series 'Don't forget', said the old fox, 'if danger threatens, run with the wind ...' In the Land of Sinna, Black Tip, Vickey, Old Sage Brush, Fang, Hop-along and the rest of the foxes living around Beech Paw are in trouble. They are being hunted, trapped and harried and have no choice but to set out in search of the secret of survival. As they journey through countryside and city, facing many dangers along the way, they find new friendships and rediscover what it means to be 'as cunning as a fox'. 'Entertainment and suspense at it's very best, it is the Watership Down of the fox world.' The Irish Times 'A wildlife winner for all ages.' The Sunday Independent Back in print, one of the most popular Irish wildlife stories of all time