Rhetoric And Popular Culture Revised Edition

"Rhetoric and Popular Culture" offers a selection of readings that explores the political dimensions of popular culture. Beginning with a theoretical framework, the text moves through a number of case studies designed to explore a variety of power struggles. Many of these struggles take place on the terrain of advertising - both the struggle to leverage culture for commercial purposes and the resistant practices it inspires. Topics extending from this analysis include: institutions of cultural production; popular culture and social movements; representations of race, gender, and class; music, rebellion, and moral panics; the politics of the camera, reality TV, and voyeurism; food and everyday living spaces; representations of war; the role of intellectual property law; and others. Roger Stahl (Ph.D. Penn State University, 2004) is an Associate Professor in Speech Communication at the University of Georgia. His research interests include media and rhetoric with a particular interest in advertising, propaganda, and public relations. Dr. Stahl has devoted much of his effort to understanding the contemporary presentation of war. His recent book, "Militainment, Inc.: War, Media, and Popular Culture" (Routledge, 2010), examines how war has entered the landscape of consumerism. His work has appeared in numerous journals including "Rhetoric and Public Affairs, Quarterly Journal of Speech" and "Critical Studies in Media Communication," as well as a series of critical documentary films.

Rhetoric in Popular Culture, Fifth Edition, shows readers how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. Readers are guided from theory to practice in an easy-to-understand manner, providing them with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. Ideal for courses in rhetorical criticism, the highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

Supports the argument that rhetoric needs to be conceptualized as the social function that influences and manages meaning Through history, rhetoric has been understood as the art of verbal influence. This art took various forms and was put to diverse uses. Rhetoric has usually been regarded as the kind of extended verbal dis­course found in the public speech, the essay, the letter, or belles lettres, a discourse often founded on reasoned argument in support of propositions. This conception of rhetoric as propositional, verbal text persisted through ages in which public controversy primarily took oral or written form: words spoken or committed to print. Issues were debated and decisions were formed verbally; the word was the agency for managing public business. But today the dominance of the extended text and the well-supported line of argument is fading. Public discourse may be embodied in as many words as it was in 1860, but the words take rather different forms. Presidential candidates speak more than they ever have, but campaigns depend increasingly on the twenty-second "sound bite" targeted for the evening news (Hart, 1987). A public that once read newspapers, listened to radios and to the Chautauqua speaker, or conversed on front porches is increasingly turning to various forms of video for information and entertainment. The place and time of rhetoric are moving inexorably from specific locales in which issues are debated, into the more general context of popular culture. In other words, rhetoric as a distinct social practice carried out during concentrated periods of speaking and listening, or reading and writing, is dissipating into a noisy environment teeming with messages. Rhetorical studies as an academic discipline is responding to these changes in rhetorical practice by augmenting its traditional concerns for extended verbal texts (e.g., Medhurst & Benson, 1984). Students of rhetoric have recently examined the "rhetoric" of the streets, cartoons, and popular music. This book joins those efforts by theorists to conceptualize a kind of rhetoric that is less verbal, or "textual," and more integrated into popular culture than is the rhetoric of Edmund Burke, Abraham Lincoln, and Franklin Roosevelt. The public as well as the academy needs a way to understand the rhetorical dimensions of popular culture.

Inspired by the Rhetoric Culture Project, this volume focuses on the use of imagery, narrative, and cultural schemes to deal with predicaments that arise during the course of life. The contributors explore how people muster their resources to understand and deal with emergencies such as illness, displacement, or genocide. In dealing with such circumstances, people can develop new rhetorical forms and, in the process, establish new cultural resources for succeeding generations. Several of the contributions show how rhetorical cultural forms can themselves create emergencies. The contributors bring expertise from a variety of disciplines, including anthropology and communications studies, underlining the volume’s wider relevance as a reflection on the human condition.

Wherever we look today, popular culture greets us with “texts” that make implicit arguments; this book helps students to think and write critically about these texts. The World Is a Text teaches critical reading, writing, and argument in the context of pop-culture and visual examples, showing students how to “read” everyday objects and visual texts with basic semiotics. The book shows how texts of all kinds, from a painting to a university building to a pair of sneakers, make complex arguments through their use of signs and symbols, and shows students how to make these arguments in their own essays. This new edition is rich with images, real-world examples, writing and discussion prompts, and examples of academic and student writing. The first part of the book is a rhetoric covering argumentation, research, the writing process, and adapting from high-school to college writing, while the second part explores writing about specific cultural topics. Notes, instruction, and advice about research are woven into the text, with research instruction closely tied to the topic being discussed. New to the updated compact edition are chapters on fashion, sports, and nature and the environment.

The Sixth Edition of Barry Brummett's Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.

While some scholars have said that there is no such thing as culture and have urged to abandon the concept altogether, the contributors to this volume overcome this impasse by understanding cultures and their representations for what they ultimately are – rhetorical constructs. These senior, international scholars explore the complex relationships between culture and rhetoric arguing that just as rhetoric is founded in culture, culture is founded in rhetoric. This intersection constitutes the central theme of the first part of the book, while the second is dedicated to the study of figuration as a common ground of rhetoric and anthropology. The book offers a compelling range of theoretical reflections, historical vistas, and empirical investigations, which aim to show how people talk themselves and others into particular modalities of thought and action, and how rhetoric and culture, in this way, are co-emergent. It thus turns a new page in the history of academic discourse by bringing two disciplines – anthropology and rhetoric – together in a way that has never been done before.

A legacy of slavery, abolition, colonialism, and class struggle has profoundly impacted the people and culture of the Caribbean. In Tropic Tendencies, Kevin Adonis Browne examines the development of an Anglophone Caribbean rhetorical tradition in response to the struggle to make meaning, maintain identity, negotiate across differences, and thrive in light of historical constraints and the need to participate in contemporary global culture. Browne bases his study on the concept of the "Caribbean carnivalesque" as the formative ethos driving cultural and rhetorical production in the region and beyond it. He finds that carnivalesque discourse operates as a "continuum of discursive substantiation" that increases the probability of achieving desired outcomes for both the rhetor and the audience. Browne also views the symbolic and material interplay of the masque and its widespread use to amplify efforts of resistance, assertion, and liberation. Browne analyzes rhetorical modes and strategies in a variety of forms, including music, dance, folklore, performance, sermons, fiction, poetry, photography, and digital media. He introduces chantwells, calypsonians, old talkers, jamettes, stickfighters, badjohns, and others as exemplary purveyors of Caribbean rhetoric and deconstructs their rhetorical displays. From novels by Earl Lovelace, he also extracts thematic references to kalinda, limbo, and dragon dances that demonstrate the author's claim of an active vernacular sensibility. He then investigates the re-creation and reinvention of the carnivalesque in cyber culture, demonstrating the ways participants both flaunt and defy normative ideas of "Caribbeanness" in online and macro environments.