Return On Ideas

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

"Fetishism (supposing that it existed)": a preface to the translation of Charles de Brosses's Transgression / Rosalind C. Morris -- Introduction: fetishism, figurism, and myths of enlightenment / Daniel H. Leonard -- A note on the translation / Daniel H. Leonard -- On the worship of fetish gods; or, a parallel of the ancient religion of Egypt with the present religion of Nigritia / Charles de Brosses ; translated by Daniel H. Leonard -- After De Brosses: fetishism, translation, comparativism, critique / Rosalind C. Morris -- A fetiche is a fetiche: no knowledge without difference of the word: rereading De Brosses -- Excursus: recontextualizing De Brosses, with Pietz in and out of Africa -- Re Kant and the good fetishists among us -- Hegel: back to the heart of darkness -- Fetishism against itself; or, Marx's two fetishisms -- The great fetish; or, the fetishism of the one -- Freud and the return to the dark continent: the other fetish -- Conjuncture: Freud and Marx, via Lacan -- Anthropology's fetishism: the custodianship of reality -- Fetishism reanimated: surrealism, ethnography, and the war against decay -- Deconstruction's fetish: undecidable, or the mark of Hegel -- Rehistoricizing generalized fetishism: the era of objects -- Anthropological redux: the reality of fetishism -- The fetish is dead, long live fetishism

Discover the Journal From Initial Idea to Completed Story A wardrobe that leads to a fantasy world...a rendition of Hamlet told by Rosencrantz and Guildenstern...the life and times of the Wicked Witch of the West.... Just where do successful writers get their ideas? Author Fred White demystifies the creative process of idea generation by breaking it down into six essential stages: idea recognition, idea incubation, outlining, research, drafting, and revision. In Where Do You Get Your Ideas? you will learn: • How to create, organize, and keep a writer's notebook. • Where to look for ideas--in daily observations, books, news articles, and magazines--and how to recognize a story when you see one. • Techniques for developing ideas into creative works of fiction and non-fiction: free-associating, listing, mapping, and collaging. • How to transform a good idea into a great story, novel, or memoir. With practical advice, techniques, and exercises, plus 75 seminal ideas to jump-start your creativity, Where Do You Get Your Ideas? will pull back the curtain on the magic of idea generation and reveal the wealth of writing inspiration right in front of you.

How did the Turkish-Kurdish Conflict arise? Why have Turks and Kurds failed for so long to solve it? How can they solve it today? How can social scientists better analyze this and other protracted conflicts and propose better prescriptions for sustainable peace? Return to Point Zero develops a novel framework for analyzing the historical-structural and contemporary causes of ethnic-national conflicts, highlighting an understudied dimension: politics. Murat Somer argues that intramajority group politics rather than majority-minority differences better explains ethnic-national conflicts. Hence, the political-ideological divisions among Turks are the key to understanding the Turkish-Kurdish Conflict; though it was nationalism that produced the Kurdish Question during late-Ottoman imperial modernization, political elite decisions by the Turks created the Kurdish Conflict during the postimperial nation-state building. Today, ideational rigidities reinforce the conflict. Analyzing this conflict from "premodern" times to today, Somer emphasizes two distinct periods: the formative era of 1918–1926 and the post-2011 reformative period. Somer argues that during the formative era, political elites inadequately addressed three fundamental dilemmas of security, identity, and cooperation and includes a discussion of how the legacy of those political elite decisions impacted and framed peace attempts that have failed in the 1990s and 2010s. Return to Point Zero develops new concepts to analyze conflicts and concrete conflict-resolution proposals.