Renovate Before You Innovate

The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing". This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more of what made them successful in the first place. In his book, the author explains that renovation, not innovation, is the key to success as it leads to an emphasis on organic growth rather than endlessly attempting to start new revenue streams. This summary will teach you to try renovating first, and if you do you're sure to be surprised to discover just how much potential growth you’re leaving on the table unexploited. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Renovate Before You Innovate" and build your future success from what you already have.

According to bestselling marketing expert Sergio Zyman, many companies rely too heavily on innovation to solve their problems. Whenever a brand or business gets old and tired, the impulse is to scrap it and start over with something fresh. It sounds great, but more often than not, innovation simply doesn’t work. Zyman knows this firsthand— he was the chief marketing officer at Coca-Cola during the disastrous launch of New Coke.So what’s the alternative? Zyman now preaches the power of renovation, not innovation. Recapture the essence of your existing brands, products, and core competencies, and do more of the things that made you great in the first place. For instance, Coca- Cola’s essence was about authenticity, continuity, and stability, and New Coke undermined all three qualities. It seems obvious in retrospect, yet too many managers are so impressed by innovation that they approve ideas no one will buy, such as premoistened toilet paper or smokeless cigarettes.With Renovate Before You Innovate, Zyman explains the tools managers need to revitalize their marketing strategies and improve their growth rates. This book will challenge the conventional business wisdom and help companies make smarter decisions.

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

The innovation infrastructure and master plan described in this book offers a detailed and comprehensive approach to one of the most difficult and challenging problems facing entrepreneurs involved in innovation at any scale enterprise: the problem of how to govern your organization’s innovation initiatives in the middle of turbulent change. Progress in any field requires the development of a framework, a structure that organizes the accumulating knowledge, enables people to master it, and unifies the key discoveries into a set of principles that makes them understandable and actionable. For starters, successful innovation requires an integrated design process, beginning with integration in the design of the enterprise, the design of the product, along with the design and implementation of new technologies. Such an integrated design effort requires good collaboration and management of the design framework, and should be supported by efficient knowledge management techniques and tools; If innovation is to help a business grow and improve its competitiveness, it is also important to plan the innovation carefully. This book provides a holistic, multidisciplinary framework that will enable your organization and its leaders to take a strategic approach to innovation. The framework combines non-traditional, creative approaches to business innovation with conventional strategy development models. The framework model brings together perspectives from many complementary disciplines: the non-traditional approaches to innovation found in the business creativity movement; multiple-source strategy consulting; the new product development perspective of many leading industrial design firms; qualitative consumer/customer research; future-based research found in think tanks and traditional scenario planning; and organizational development (OD) practices that examine the effectiveness of an organization’s culture, processes, and structure. Though some ideas may just "fall from the sky" or "come out of the blue", an organization should also have a strategic vision of how the business and the enterprise will successfully develop. It should not just wait for the innovation to arrive arbitrarily, but rather proactively plan for innovation incorporating market trends, the competitive landscape, new technology availability, and changes in customer preferences and trends in order to create a flexible in-house innovation process. Such an enterprise will also pro-actively manage the knowledge supply chain that supports innovation, as outlined in this book #7 of Management Handbook for Results series. The framework outlined in this handbook consists of a well-integrated cohesive set of practices that inspires imaginative innovation teams to look beyond the obvious and explore a broad range of possibilities to identify significant opportunities and make informed decisions about the most promising paths to pursue. The goal is to create a shared vision for growth, along with defining pragmatic action plans that bridge from the future back to the present, while attempting to align the organization around the requirements for success.

The renowned business consultant presents “the battlefield manual for change leadership” —with strategies for thriving in today’s marketplace (Jerry Wind, The Wharton School). Business leadership is a constant struggle to crack through corporate politics, nurture creativity, and add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, guides readers across eleven concrete steps that can unlock day-to-day innovation and drive long-term competitive advantage. Innovating Innovation synergizes the best aspects of classic innovation theories with an insurgent strategic model inspired by one of Morey’s first clients, Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training experience

Yogi Berra said, leading is easy, the hard part is getting people to follow. Let this user-friendly guide show you the path to great leadership Eliciting cooperation from a group of people of any size—from a project team to an army—can be like trying to tap dance on quicksand. Although leadership might come easier to some people, it isn’t necessarily something you have to be born with as you’ll learn in this step-by-step guide to becoming a leader — leaders are made, not born, and just about anybody can become an effective leader. Whether you aspire to being a leader, have had leadership thrust upon you, or are already a leader and want to be better at it, Leadership For Dummies is for you. Short on theory and long on practical strategies and surefire techniques, it arms you with what you need to: Build and flex your leadership muscles See opportunity amid change and crisis Develop your own leadership style Lead with effective communication and encouragement Recognize the ten telltale behaviors of true leaders Earn greater respect, success, and recognition Teacher, preacher, coach, project leader. . . no matter what specific leadership role you want to fill, Leadership For Dummies provides you with a solid foundation to hone your leadership chops and instill trust in those you lead. You’ll discover: What it takes to be a leader and your own leadership potential Common misconceptions about leadership How to be flexible and adaptive without compromising your principles The ongoing process of leadership How to prepare to assume the role of leader Leadership in everyday life and how to take a more active role in your family, community, and the world at large What vision is and why it’s so necessary to great leadership How to develop (and act on) your own vision How to create winning teams and keep them following your lead This friendly and accessible guide also explains types of leadership, roles leaders take on to get the job done, and how the realities of leadership can affect your everyday life. If you want to know all of that and get quick ideas about leadership and the art of persuading, grab your own copy of Leadership For Dummies today.

This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.

Jesus calls his followers to be salt and light in a fallen world. Through the ages, believers have grappled with what form Christian cultural engagement should take. Various Christian thinkers have advocated models of engagement, and some recent models have used the discourse of the battlefield to speak of “winning the culture war.” In a post-Constantinian, post-Christian culture, how are believers to live in the world without being of the world? Throughout his ministry, David S. Dockery has persistently advocated “convictional civility” as a vision for contemporary engagement—in which witness is more important that winning, and fidelity is more effective than fighting. In this volume, respected Christian leaders honor him by presenting these essays that explore convictional civility as a lifestyle of bearing witness for Christ and of contributing to the common good. From the pulpit to the public square and from the campus to the courtroom, followers of Christ are to demonstrate Christian virtues through winsome civility and Christian values through wholehearted conviction.