Reinventing Fire

Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever. That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well. Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future – it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race – not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual – without counting fossil fuels’ huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It’s a story of astounding opportunities for creating the new energy era.

Oil and coal have built our civilisation, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are starting to outweigh their benefits. Moreover, the tipping point where alternatives work better and compete purely on cost is not decades in the future - it is here and now. And that tipping point has become the fulcrum of economic transformation. In Reinventing Fire, Amory Lovins and the Rocky Mountain Institute offer a new vision to revitalise business models and win the clean energy race - not forced by public policy but led by business for long-term advantage. This independent and rigorous account offers market-based solutions integrating transportation, buildings, industry and electricity. It maps pathways for running a 158%-bigger US economy in 2050 but needing no oil, no coal, no nuclear energy, one-third less natural gas and no new inventions. This transition would cost $5 trillion less than business-as-usual - without counting fossil fuels' huge hidden costs. Whether you care most about profits and jobs, or national security, or environmental stewardship, climate, and health, Reinventing Fire makes sense. It's a story of astounding opportunities for creating the new energy era. -- Publisher description.

In this book the authors make the case for renewable energy and renewable energy policy. Each chapter begins with an inspiring story by someone working in renewable energy or a related field.

A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top. The time for action is running short. Rebecca Henderson's rigorous research in economics, psychology, and organizational behavior, as well as her many years of work with companies around the world, give us a path forward. She debunks the worldview that the only purpose of business is to make money and maximize shareholder value. She shows that we have failed to reimagine capitalism so that it is not only an engine of prosperity but also a system that is in harmony with environmental realities, the striving for social justice, and the demands of truly democratic institutions. Henderson's deep understanding of how change takes place, combined with fascinating in-depth stories of companies that have made the first steps towards reimagining capitalism, provide inspiring insight into what capitalism can be. Together with rich discussions of important role of government and how the worlds of finance, governance, and leadership must also evolve, Henderson provides the pragmatic foundation for navigating a world faced with unprecedented challenge, but also with extraordinary opportunity for those who can get it right.

"Reinventing Discovery argues that we are in the early days of the most dramatic change in how science is done in more than 300 years. This change is being driven by new online tools, which are transforming and radically accelerating scientific discovery"--

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

"A landmark in the debate on the future of public policy."—The Washington Post.

Reinventing Nature? is an interdisciplinary investigation of how perceptions and conceptions of nature affect both the individual experience and society's management of nature. Leading thinkers from a variety of fields - philosophy sociology, zoology, history, ethnobiology and others - address the conflict between the perception and reality of nature, each from a different perspective.

A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier's success. Includes the remarkable story of Haier's turnaround and how these lessons can be applied to other organizations Contains information for any company grappling with competition in the global marketplace Shows how to liberate employees' talent to drive business success Written by Bill Fischer, Professor of Innovation Management at IMD in Switzerland, Umberto Lago, Professor of Management at Bologna University, Italy, and Fang Liu, Research Associate of IMD Reinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier's lessons directly to their own organizations.