Reading Womens Magazines

This book focuses on women's magazines, on how they are read and the role they play in their readers' lives.

Analysing major interwar women's magazines - the literary journal 'Ladies' Review', the popular domestic periodical 'Housewife's Friend', and the politically radical magazine 'Women's Arts' - this book considers the central place of representations of women for women in the culture of interwar-era Japan.

Unlike its British forebears, the early American magazine, or periodical miscellany, functioned in culture as a forum driven by manifold contributions and perpetuated by reader response. Arising in colonial Philadelphia, America's more democratic magazine sustained a range of conflicting ideas, norms, and beliefs—indeed, it promoted their very exchange. It invited and embraced competing voices, particularly during the first 75 years of the Republic. In this first-ever account of the early American magazine as a distinct form, Amy Beth Aronson reveals how such participatory dynamics and public visibility offered special advantages to women, especially to those with sufficient education, access, and financial means, for whom ladies magazines offered unusual opportunities for self-expression, collective discussion, and cultural response. Moreover, the genre opened and sustained dialogue among contributors, whose competing voices played off each other, provoking rebuttal and revision by subsequent contributors and noncontributing readers. This free play of discourse positioned women's words in a uniquely productive way, offering a kind of community of women readers who, together, wrote and revised magazine content and collectively negotiated and authorized new language for a new public's use.

Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.

Beginning in the late nineteenth century, mainstream magazines established ideal images of white female culture, while comparable African American periodicals were cast among the shadows. Noliwe M. Rooks’s Ladies’ Pages sheds light on the most influential African American women’s magazines––Ringwood’s Afro-American Journal of Fashion, Half-Century Magazine for the Colored Homemaker, Tan Confessions, Essence, and O, the Oprah Magazine––and their little-known success in shaping the lives of black women. Ladies’ Pages demonstrates how these rare and thought-provoking publications contributed to the development of African American culture and the ways in which they in turn reflect important historical changes in black communities. What African American women wore, bought, consumed, read, cooked, and did at home with their families were all fair game, and each of the magazines offered copious amounts of advice about what such choices could and did mean. At the same time, these periodicals helped African American women to find work and to develop a strong communications network. Rooks reveals in detail how these publications contributed to the concepts of black sexual identity, rape, migration, urbanization, fashion, domesticity, consumerism, and education. Her book is essential reading for everyone interested in the history and culture of African Americans.

Like the corset, the women's magazines which emerged in the nineteenth century produced a `natural' idea of femininity: the domestic wife; the fashionable woman; the romancing and desirable girl. Their legacy, from agony aunts to fashion plates, are easily traced in their modern counterparts. But do these magazines and their promises empower or disempower their readers? A Magazine of Her Own? is a lively and revealing exploration of this immensely popular form from its beginnings. In fascinating detail Margaret Beetham investigates the desires, images and interpretations of femininity posed by a medium whose readership was and still is almost exclusively female. A Magazine of Her Own is at once a chronological tracing of the history, a collection of intriguing case studies and an intervention into recent debates about gender and sexuality in popular reading. It is a book which anyone who is interested in the unique, influential world of the woman's magazine - students, scholars and general readers alike - will want to read

This book integrates new material, using sources from the eighteenth and nineteenth century periodical press, research with contemporary readers, the authors' critical reading of past and present magazines, and a clear discussion of theoretical approaches from literary criticism. The development of the genre, and its part in the historical process of forging modern definitions of gender, class and race are analysed through critical readings and a discussion of readers' negotiations with the contradictory pleasures of the magazine, and its constricting ideal of femininity.

Examines the women's magazine business, wonders how it is thriving amid the failing print journalism industry, and asks if the unrealistic body image it portrays is intentional or not.