Read Bottom Up

A charming novel about falling in love (or like) in the digital age—the never-before-seen full story. Madeline and Elliot meet at a New York City restaurant opening. Flirtation—online—ensues. A romance, potentially eternal, possibly doomed, begins. And, like most things in life today, their early exchanges are available to be scrutinized and interpreted by well-intentioned friends who are a mere click away. Madeline and Elliot's relationship unfolds through a series of thrilling, confounding, and funny exchanges with each other, and, of course, with their best friends and dubious confidants (Emily and David). The result is a brand-new kind of modern romantic comedy, in format, in content, and even in creation—the authors exchanged e-mails in real time, blind to each other's side conversations. You will nod in appreciation and roll your eyes in recognition; you'll learn a thing or two about how the other half approaches a new relationship . . . and you will cheer for an unexpected ending that just might restore your faith in falling in love, twenty-first-century style.

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

A surprising take on how you can help tackle the really big problems in society–from one of America’s most successful entrepreneurs. People are looking for a better way. Towering barriers are holding millions of people back, and the institutions that should help everyone rise are not doing the job. Crumbling communities. One-size fits all education. Businesses that rig the economy. Public policy that stifles opportunity and emboldens the extremes. As a result, this country is quickly heading toward a two-tiered society. Today’s challenges call for nothing short of a paradigm shift – away from a top-down approach that sees people as problems to be managed, toward bottom-up solutions that empower everyone to realize their potential and foster a more inclusive society. Such a shift starts by asking: What would it mean to truly believe in people? Businessman and philanthropist Charles Koch has devoted his life to answering that question. Learn what he’s discovered during his 60-year career to help you apply the principles of empowerment in your life, in your business, and in society. By learning from the social movements and applying the principles that have enabled social progress throughout history, Koch has achieved more than he dreamed possible – building one of the world’s most successful companies and founding Stand Together, one of America’s most innovative philanthropic communities. Stand Together CEO Brian Hooks and Koch show how the only way to solve the really big problems – from poverty and addiction to harmful business practices and destructive public policy – is for each and every one of us to find and take action in our unique role as part of the solution. Full of compelling examples of what works – including several first-person accounts from individuals whose lives have been transformed – Koch and Hooks’ refreshing approach promotes partnership instead of partisanship and speaks to people from different perspectives and all walks of life. They show that no injustice is too tough to overcome if you share a deep belief in people, are willing to unite with anyone to do right, and work to empower others from the bottom up.

A guidebook to the allusions of T.S. Eliot's notorious poem, The Waste Land , Reading The Waste Land from the Bottom Up utilizes the footnotes as a starting point, opening up the poem in unexpected ways. Organized according to Eliot's line numbers and designed for both scholars and students, chapters are free-standing and can be read in any order.

Bottom-up is a way of life and a way of doing business. The Bottom-Up Revolution picks up where Malcolm Gladwell's Tipping Point left off, describing an emerging cultural phenomenon with deep biological and evolutionary underpinnings. It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind's biggest trend in seven million years. By understanding the roots and implications of "bottom up" and "top down" you'll be better able to tap the incredible power of this trend, as the billionaire founders of Craigslist, Google, Facebook, and Twitter, and political revolutionaries have done. It includes interview excerpts with Twitter founder Jack Dorsey, Craigslist founder Craig Newmark, Fritjof Capra, Frans de Waal, Ann Marie Slaughter, Joseph Nye, Naomi Klein, Nicholas Carr, Riane Eisler, George Lakoff, Douglas Rushkoff, Robin Chase, Darcia Narvaez, Dennis Kucinich, Tim O'Reilly, Mike Medavoy, and John McKnight. Why you need this book? You can learn: to unleash the bottom-up powers brimming within you to apply bottom-up ideas to make your organization more successful to connect better and how connection and disconnection have changed how top-down thinking and values have enabled an authoritarian explosion to have more, better, deeper positive experiences how and why to have hero's journeys how bottom-up is a core progressive value how some of the most successful business pioneers have tapped the power of bottom-up to tap new, revolutionary ways to manage to use bottom-up thinking and ways to more effectively use social media and search engines to use bottom-up approaches to build more effective, smarter, successful websites build and access power-political, personal, community, organizational-that was not available in the top-down world, before the bottom-up revolution to run effective, successful crowdsourcing campaigns how to get yourself or your organization a Wikipedia page why bottom-up is one of the most disruptive forces in the world to think about creating new products and business that tap into our bottom-up genetic evolutionary wiring how bottom-up thinking is a core part of making activism work, making your visions for change a reality. to understand how bottom-up will change your life, world, and relationships how story plays an essential bottom-up role in changing yourself and the world to see the world through bottom-up eyes, with more caring, compassion, and understanding of how culture and society work

'Technical Diving From The Bottom Up' is a guide to both 'would be' and experienced technical divers. Covering a range of topics, it is designed to guide the reader through the basics such as physiology and equipment configuration, before moving onto deep mixed gas decompression diving and the use of rebreathers.

This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.

Reflections on the crucial importance of including the perspectives of the marginalized and the non-elite in our historical accounts. In the 1960s, historians on both sides of the Atlantic began to challenge the assumptions of their colleagues and push for an understanding of history “from below.” In this collection of writings, Staughton Lynd, one of the pioneers of this approach, laments the passing of fellow luminaries David Montgomery, E.P. Thompson, Alfred Young, and Howard Zinn; offers an account of the decline of trade unionism based on the narratives of workers and his efforts as a lawyer to assist them; and makes the case that contemporary academics and activists alike should take more seriously the stories and perspectives of Native Americans, slaves, rank-and-file workers, and other still-too-frequently marginalized voices.

Introduction : Economic transitions in surprising places -- What's wrong with what we've got? Rising tides, trickle down, and other economic myths -- Renewing households and communities : from consumptive dependence to productive resilience -- Unleashing local living economies : from trickle-down problems to bottom-up solutions -- Building broadly based and durable prosperity : from concentrated wealth and widespread insecurity to worker ownership and community capital -- Taking sustainability to scale : from a thousand flickers of light to networks of learning, doing, and change -- Rebuilding a meaningful public debate : from debilitating corporate media to energizing civic conversations -- Transforming politics from the bottom up : unleashing a community-based politics of engagement to overcome the lobbyists and moneyed elites -- Conclusion : Creating a new story, from the bottom up.