Reaction To World News Events And The Influence Of Mass Media In An Indian Village

Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1]

The book explores the complex interconnections between media, political organisation and society. This is particularly important in a period when politics seems to be in crisis. This 'crisis' can be seen in problems of trust affecting political institutions and politicians, the apparently widespread political cynicism and apathy of audiences and citizens, and the perception that processes of globalisation are undermining the bases of contemporary democracy and public discussion. Old cherished views and ideals seem dead and there appears to be no clear vision of the future. This pessimistic view has been expressed, most cogently and explicitly, in the 'end of politics' thesis. Rather than taking this view the book investigates in detail how the use of media and new technology affects politics and how the consequences vary across national societies and regions. It focuses in particular on the way new technology poses problems, but also offers potentialities and solutions, for political actors of all sorts. To this end particular attention is paid to various political uses of the internet. The book closely analyses how political parties, pressure groups, governments and social movements explore and develop the range of media forms and rhetorics and assesses the aggregate consequences this has for political life. The book argues that key versions of the 'end of politics' thesis are simply too pessimistic about what we can hope for from the future and imply an unrealistic nostalgia about the past. Rather it puts the media-politics relationship into the broader context of a culturally complex and changing contemporary information society..

This volume gathers the harvest of recent doctoral dissertations on South Asia, principally from North America and Western Europe, but exclusive of theses from universities in South Asia itself. The yield—1305 dissertations based on research carried out during the early and middle nineteen-sixties and brought to completion between 1966 and 1970—is even greater than one would have guessed, eloquent testimony to the expansion of South Asian studies in the West over the last decade. Doctoral Dissertations on South Asia seeks to be a comprehensive compilation of recently completed theses dealing in whole or in part with the former civilizations and the contemporary affairs of Ceylon, India, Nepal and Pakistan. At the same time, this work provides striking testimony of the dynamic growth of Asian Studies outside the subcontinent and particularly in the United States, Great Britain, Germany and France, where most of the major centers of scholarship are presently found. It is an interdisciplinary work covering the natural sciences as well as the humanities and social sciences.