Raising Money

The definitive guide for growing companies in need of funds.

Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

Yes, parents, you can convince kids that money doesn't jump out of bank machines--and Janet Bodnar tells you how. Janet Bodnar, a mother of three and deputy editor of Kiplinger's Personal Finance, has experienced firsthand the increased spending power and financial temptations facing today's children. Using real-life examples from her ""Money Smart Kids"" column she has written for more than a decade, Bodnar offers creative cures for the grocery-cart ""gimmies,"" plus guidance on how to set up a simple allowance system that works, help kids learn the virtues of working for pay, and how to turn kids onto saving and investing.

Fund Raising has been used as a basic text in many universities at both the graduate and undergraduate levels. It was adopted by the National Society of Fund Raising Executives as a basic reference for its accrediation program. Many foundations give copies of the book to prospective grant seekers and use it as a text in fund raisers’ seminars. Charts, diagrams, time schedules, and appended models and examples provide all the basic tools. Every approach, every technique described in these pages it tried and proven.

Are you a volunteer with an organization, school, or project that needs to raise money? The Accidental Fundraiser is a how-to resource that guides you through the process of raising money from your community. The book presents eleven proven fundraising strategies that are easy to carry out and don’t require significant funds, large numbers of people, or extensive knowledge of fundraising. The authors, Stephanie Roth and Mimi Ho, show how to choose the right fundraising strategy (from house parties to bowl-a-thons) and include step-by-step instructions for carrying out all of the activities. In addition, The Accidental Fundraiser contains a wealth of worksheets and practical tips.

This book offers advice on raising money for charitable organizations and projects.

This book features information about holding a fundraiser at school or in a local community. Children will learn how teachers, administrators, parents, and friends can all help turn their concern about a cause into money that can help the cause.

Explores seven fundamental strategies that can be used to raise funds and manage financial hurdles during life's bumps in the road.

Why of all the hundreds of fund raising books available did Americorps Vista, with offices throughout the United States, single out The Relentlessly Practical Guide to Raising Serious Money as the premier book on the subject and provide a copy to thousands of its staff?