Radio Advertising 1015
Download and Read Radio Advertising 1015 full books in PDF, ePUB, and Kindle. Read online free Radio Advertising 1015 ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Author | : Marc G. Weinberger |
Publisher | : Lexington Books |
Total Pages | : 210 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : 9780669250039 |
Download Effective Radio Advertising Book in PDF, Epub and Kindle
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author | : Larry Oakner |
Publisher | : John Wiley & Sons |
Total Pages | : 239 |
Release | : 2002-10-24 |
Genre | : Business & Economics |
ISBN | : 047126329X |
Download And Now a Few Laughs from Our Sponsor Book in PDF, Epub and Kindle
Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.
Author | : Ned Midgley |
Publisher | : Wildside Press LLC |
Total Pages | : 382 |
Release | : 2008-05-01 |
Genre | : Business & Economics |
ISBN | : 1434471764 |
Download The Advertising and Business Side of Radio Book in PDF, Epub and Kindle
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author | : Bill West |
Publisher | : |
Total Pages | : 163 |
Release | : 1999 |
Genre | : Radio advertising |
ISBN | : 9781890549138 |
Download Radio Advertising 101.5 Book in PDF, Epub and Kindle
Author | : Jim Cox |
Publisher | : McFarland |
Total Pages | : 333 |
Release | : 2008-09-18 |
Genre | : Performing Arts |
ISBN | : 0786451769 |
Download Sold on Radio Book in PDF, Epub and Kindle
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Author | : Charles Hull Wolfe |
Publisher | : New York : Funk & Wagnalls |
Total Pages | : 776 |
Release | : 1949 |
Genre | : Radio advertising |
ISBN | : |
Download Modern Radio Advertising Book in PDF, Epub and Kindle
Author | : William R. West |
Publisher | : |
Total Pages | : 140 |
Release | : 1999-01-01 |
Genre | : Radio advertising |
ISBN | : 9781886745223 |
Download Radio Advertising One Hundred and One Point Five Book in PDF, Epub and Kindle
Author | : Len Kaplan |
Publisher | : Lulu.com |
Total Pages | : 85 |
Release | : 2009-05-16 |
Genre | : Business & Economics |
ISBN | : 0557065011 |
Download Radio Ads Book in PDF, Epub and Kindle
Why people hate the radio ads? Why more and more people agree to pay money subscribing for satellite radio only to avoid hearing the commercials? Is it because they donât need to know about new offerings? Is it because they donât need any new products and services? Is it because advertisements themselves are intolerably bad? Or, probably, there are more serious reasons for this hatred? Author found out this reason. With this discovery, it was easy to suggest the ways to revitalize the âdeadâ business and foresee the breakthrough innovations that recover the efficiency of radio advertisements.
Author | : Herman Strecker Hettinger |
Publisher | : |
Total Pages | : 392 |
Release | : 1971 |
Genre | : Business & Economics |
ISBN | : |
Download A Decade of Radio Advertising Book in PDF, Epub and Kindle
Author | : Charles Harold Sandage |
Publisher | : |
Total Pages | : 306 |
Release | : 1945 |
Genre | : Radio advertising |
ISBN | : |
Download Radio Advertising for Retailers Book in PDF, Epub and Kindle