Racism Sexism And The Media

This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

This fourth edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. In this new edition, authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao explore the convergence of new media technologies along with the continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on ...

An evaluative examination that challenges the media to rise above the systematic racism and sexism that persists across all channels, despite efforts to integrate. The Internet and social networks have opened up new avenues of communication for women and people of color, but the mainstream news is still not adequately including minority communities in the conversation. Part of the Racism in America series, How Racism and Sexism Killed the Traditional Media: Why the Future of Journalism Depends on Women and People of Color reveals the lack of diversity that persists in the communication industry. Uncovering and analyzing the racial bias in the media and in many newsrooms, this book reveals the lesser-known side of the media—newsrooms and outlets that are often fraught with underlying racist and sexist tension. Written by a veteran journalist of color, this title brings an insider's perspective combined with interviews from industry experts. The book analyzes the traditional media's efforts to integrate both women and people of color into legacy newsrooms, highlighting their defeats and minor successes. The author examines the future of women and people of color in the mainstream media.

A scan of today's television programming reveals numerous media stories, factual and fictional, featuring some aspect of crime. These depictions can stray far from reality, with the effect of creating and reinforcing distorted impressions. This collection offers a sociological analysis of race, class, and gender stereotypes within crime media. Essays discuss particular examples of inequalities and stereotypes, consider the implications of such portrayals, and demonstrate how they influence the public's expectations and beliefs about real-world crime.

The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone's perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity. The Fourth Edition includes updated content on topics covered in the previous editions, and new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact

Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

"This fine collection of perspectives and information will fill a major gap and help to push communication study in an urgently needed direction. Undergraduates, graduate students, and faculty alike have much to gain from this text."--John Downing, Department of Radio-Television-Film, University of Texas, Austin "This is a well-conceived and provocative collection that goes a long way toward filling a real void in available classroom textbooks. I have no doubt that it will provoke many hours of discussion and debate about the relations between contemporary media forms and the politics of identity and difference."--Larry Grossberg, Morris Davis Professor of Communication Studies, University of North Carolina, Chapel Hill "This is one of the few books that really attempts to take the topic of mass media seriously while demonstrating a range of languages and approaches that illustrate what doing cultural studies is actually about." --Henry Giroux, Waterbury Chair, The Pennsylvania State University "A terrific book--broad based in cultural and critical studies. Gender, Race, and Class in Media is an excellent text for courses in which multiple perspectives are represented." --Ellen Wartella, Dean, College of Communication, University of Texas, Austin An introductory text-reader, Gender, Race, and Class in Media critically examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class. Through an analysis of such popular genres as soap operas, talk shows, rap music, sitcoms, rock videos, pornography, made-for-TV movies, advertising, and romance novels, students are invited to engage in critical mass media scholarship. From a critical/cultural perspective, the comprehensive introduction delineates the major paradigms in media studies today. It outlines the text's integrated approach to media studies, which incorporates three distinct but related areas of investigation within media studies: political economy of production textual analysis audience response/resistance Chapter introductions to the selected readings, which are drawn from original essays and influential previously published articles, provide a framework for understanding and analyzing how gender, race, and class are structural and experiential categories that inform the production, construction, and consumption of media representations. Gender, Race, and Class in Media is designed as a comprehensive critical introduction to mass media, but it can also be used as a supplement to a more standard text. This text-reader is also valuable for such courses as sociology of media, media criticism, cultural studies, popular culture, journalism, visual literacy, and especially where a critical approach is used.

Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.