Public Relations In Natural Resources Management

History of public relations; Principles of public relations; Principles of communications; Publics in natural resource management; Suggestions and techniques for improving public relations in natural resource management.

Natural Resource and Wildlife Administration presents a clear perspective on natural resource administration in North America, how it developed, how it is currently structured, and where it might be heading. Intertwined areas of natural resources, including wildlife administration, fisheries, forestry, and other competitive land uses, are heavily discussed. The book covers the history of natural resource management in Europe and North America, proceeding to environmental law; agencies involved in wildlife and natural resource management; and the human dimensions of public relations and economic concerns. Natural Resource and Wildlife Administration provides solid background on the history of natural resource conservation, critical laws protecting resources, and the nature of agencies. The interconnectedness among natural resources makes this a useful text for disciplines such as wildlife, fisheries, and forestry. Covers the development of natural resource law and the conservation agencies in North America, and also provides models for international use Examines the roles of diverse federal, state, and non-governmental agencies, and how they cooperate as professionals to accomplish natural resources management Leads readers to a greater understanding of the politics and interplay of priorities in professional conservation biology Assists the certification processes of professional societies Includes end-of-chapter questions for further thought and discussion, as well as offset boxes throughout the text to help explain more technical subjects

Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that— it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book’ s citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist’ s toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.