Public Policy Toward Cable Television

This book analyzes the effectiveness of the federal government's vacillating regulatory policy toward the cable television industry.

In this book the author asks how new technologies can be organized to operate in the public's interest, and addresses the problem this question poses when applied to cable technology. Contents: List of Tables and Figures; Acknowledgements; Problems in Cable Communication Policy; Public Interests and Cable Communications; Explanations for Cable Community Interest Policies: Three Pure Types; An Empirical Examination of Explanations for Cable Community Interest Policies; An Organizational Explanation; Examining the Organizational Model; Regulating Cable Communications; Conclusions and Recommendations; Appendix: Variable Names, Definitions, and Sources; Bibliography; Index.

Television and Public Policy analyzes the current state of television systems in a selected group of countries, exploring the political, economic, and technological factors that have shaped the sector over the past two decades. By positioning the television sector within issues of media policy and the regulatory framework, the book questions what these trends mean for television, and the historical, political, and cultural role in our societies.

While other studies have examined the history of cable television regulation, none has fully explained why the FCC struggled to develop regulations during its formative years. In this study, Michael Zarkin helps fill this gap by providing such an explanation through an application of organizational learning theory. Zarkin argues that in order for the FCC to formulate regulations for a brand-new communications medium, it first needed develop and effectively utilize the capacity to gather and analyze policy-relevant knowledge. By the 1970s, conditions were ripe for this to happen, and the FCC was able to more effectively revise its cable television policies. This book elaborates and applies an organizational learning framework that contributes to our understanding of how regulatory agencies operate. By employing a broad range of published and unpublished primary sources, the book also succeeds in providing a more detailed and penetrating study of cable television than previous endeavors. Rather than simply summarizing and critiquing policy decisions, the book paints a picture of the people, ideas, and politics that shaped cable television regulation during these formative years. The FCC and the Politics of Cable TV Regulation, 1952-1980 will be of interest to scholars who study regulatory agencies, the policy process, and communications law and policy.

Overview of public radio and television in the United States