Psychology Of Loyalty

In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.

Loyalty to Your Soul establishes Spiritual Psychology as a paradigm-altering frontier. It initiates a radical shift at the core of contemporary psychological thought by unveiling a technology for using everyday life experiences as rungs on the ladder of spiritual evolution. This book is uniquely suited for anyone seeking to discover and cross the bridge that spans the waters between life referenced in material reality and life lived within the context of spiritual reality. Loyalty to Your Soul shows you how to first gain access to, and then gradually learn to live from, that sacred place inherent within everyone referred to by the authors as the Authentic Self—a place where emotional suffering ceases and profound peace and love are present. While many people have written about such an inner state, Ron and Mary Hulnick show you how to travel there . . .and what to anticipate once you arrive. The radical technology they introduce empowers readers to transform challenging or negative human experiences into direct experiences of the Soul.

Loyalty, the ultimate virtue to some and the most dangerous vice to others, has motivated men to action and shaped social relations throughout the ages. But, loyalty as a moral construct has been relatively ignored by psychologists and organizational scholars. In this dissertation I aim to show that of all the constructs related to interpersonal connectedness, loyalty is unique in that it acts as a moral principle in human psychology, and thus is an especially powerful driver of human behavior. Moreover, loyalty is unique among moral principles in having a dual aspect promoting both ethicality and fostering corruption. I examine the effects of loyalty on unethical behavior in contexts in which there is a temptation to act unethically. Specifically, I investigate whether loyalty can prompt people to cheat less even when cheating would benefit their groups. I identify ethical salience as a mediating mechanism and competition as a moderating variable for the relationship between loyalty and ethicality. I test whether loyalty is unique among moral principles in prompting people to act both more and less ethically depending on competition and whether the loyalty prompts the loyal to judge their own unethical actions as moral. I conducted 11 studies to test loyalty’s role as a moral principle in human psychology. In the first chapter, I provide a roadmap for this dissertation that (a) highlights how I conceive of loyalty and unethical behavior, (b) outlines the key hypotheses that will be tested, and (c) summarizes the findings from the 11 studies. In Chapter 2, I provide a theory for the moral psychology of loyalty and develop six hypotheses to be tested. Chapters 3 thru 7 include the methods and results for the 11 studies. In Chapter 3, the first two laboratory studies (1A and 1B) find evidence that loyalty to a group can reduce cheating even when cheating would benefit the group. In Chapter 4, two field studies (2A and 2B) demonstrate that the effects of loyalty on cheating generalize to other unethical behaviors and to existing social relationships in which loyalty is an implicit or explicit expectation. In Chapter 5, two studies (3A and 3B) identify ethical salience as a mediating mechanism for the effects of loyalty on cheating. In Chapter 6, I find evidence that competition moderates the effects of loyalty on cheating in three studies (4, 5A and 5B) conducted in the field and using an online pool of participants. Finally, in Chapter 7, two studies (6A and 6B) provide evidence loyalty might be unique among ethical principles in fostering both ethicality and corruption. In summary, this dissertation builds on recent advances in moral psychology to emphasize the importance of loyalty to individual psychology. It contributes to existing research on behavioral ethics, which has identified several factors that lead even good people to engage in unethical behavior. By providing a definition of loyalty that is consistent with its conception as an ethical principle and its manifest partial nature, I help to differentiate loyalty from related constructs. The studies included in this dissertation represent the first research to demonstrate that loyalty affects actual ethical behavior. In contrast to headlines and the prevailing paradigm in moral philosophy that paints loyalty as inherently biasing and corruptive, this research demonstrates that loyalty can also promote ethicality. But this finding comes with an important caveat. When the goals of loyalty are made clear and those goals conflict with other ethical concerns, loyalty can bind the loyal to unethical actions and blind the loyal to the consequences of those actions. The loyal and those who demand loyalty beware: loyalty can be a force for good and bad.

In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.

For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.

Specifically, this book explains loyalties: why we have them and what they do for us and society. It also places loyalty into the study of emotions such as trust and shame. By drawing on current theories and current and historical examples this book clearly establishes the components of loyalty and its place with in the theories of emotion. Additionally it develops the theoretical understanding of emotions by taking a previously ignored – yet highly topical – emotion and placing it within the theoretical perspective.

This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures. Through an international analysis of employee loyalty within the service industry, the author highlights the importance of this highly relevant but often overlooked topic to addressing practical issues such as conflict solution, employee retention, service mentality, and work effort. Building on a clear definition and evaluation of the concept of employee loyalty, this book explores meaningful theoretical and practical implications of employee views of the organization, working group, and supervisor.

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.